Fora Travel Expands Into Canada: “Fora Was Built to Fix What’s Broken in Travel Advising”

U.S.-based host agency Fora Travel has officially expanded into Canada.

Announced April 8, Fora has completed its Travel Industry Council of Ontario (TICO) registration and is now operating in the province. Fora said in a release that the company plans to expand further into Canada within the coming weeks.

“With our Canadian launch, we’re excited to open the door for more entrepreneurs to thrive in this incredible industry and help grow more small Canadian businesses,” said Fora CEO and co-founder Henley Vazque.

Fora members pay a fee to gain access to the host agency’s advisor portal, which offers tools and resources such as a booking platform (with approximately 170,000 bookable hotels), a lead-generation program, industry training, streamlined commission payments, and an online forum.

In Ontario, new travel advisors are legally required to pass the TICO Education Standards Exam and book with a TICO-registered agency. Fora has plans to offer a free exam prep program in the future to help with this process. (There is a $35 CAD fee to sit the exam.)

Since the company launched in 2021, Fora has grown to over 7,000 travel advisors who have collectively booked more than one million room nights.

“At its core, Fora was built to fix what’s broken in travel advising – outdated systems, high barriers to entry, and poor advisor support,” said Vazquez. “We created a model where technology amplifies human expertise, not replaces it.”