Inclusive Marketing: A Conscious Approach in Travel

The desire to travel is universal regardless of age, race, ethnicity, gender, religion, background, and sexual orientation.

In the current social climate, more and more travelers are holding travel brands accountable by requesting inclusive and diverse advertising and marketing content. While there is still more work to do, some travel providers are starting to embrace more inclusive practices to drive home the message that travel is for everyone.

In addition to establishing a Diversity, Equity and Inclusion Council, Delta Vacations is implementing a modern marketing strategy that focuses on diversity and inclusion as a long-term priority with the goal of becoming a more inclusive brand, both internally and externally. Delta Vacations wants to build a sense of belonging by resonating with travelers from all backgrounds through thoughtful and respectful content. In addition, the company is conscious of matching their actions with their words by connecting with and supporting diverse communities through giveback and volunteer efforts.

One way in which inclusive marketing by choosing diverse imagery around race, gender, age, families, couples, abilities, and types of activities. The library is available at no charge for social media, advertising, and other content creators. Inclusive imagery shows viewers that these groups are welcome and will be protected. They also assure customers that the company takes inclusivity seriously and understands the importance of representation.

Research shows that a successful diversity, equity, and inclusion (DEI) framework starts internally. An inclusive workplace brings multiple viewpoints and perspectives to the company, which improves better performance and fosters innovation.

We aim to be a more inclusive brand by focusing on four key areas:

• Promoting a sense of belonging by promoting the diversity of our employees, travel advisors, and travelers.
• Intentionally celebrating, connecting with, and supporting the diverse communities we serve to strengthen our internal and external DEI culture
• Educating, inspiring and empowering travelers from all communities by encouraging equitable travel experiences. Promoting equitable travel experiences by educating, inspiring and empowering travelers from all communities.
• Becoming ambassadors for inclusivity within the travel industry by promoting and partnering with like-minded organizations to inspire long-lasting social change within our industry

As travel brands begin planning for 2023, it’s important to explore and identify potential gaps in delivering an elevated customer experience for all travelers. It’s business-critical to amplify a focus on inclusion, not only through company actions, but the actions taken to positively impact the travel industry. Our primary goal is to build a sense of belonging and connection to the Delta Vacations brand by resonating withfrom all backgrounds regardless of age, gender, race, ethnicity, religion, ability, sexual orientation, or otherwise through thoughtful and respectful content. 

About Delta Vacations –

With more than 50 years in business, Delta Vacations — a Delta Air Lines company — is one of the largest vacation providers in the U.S. offering elevated, all-in-one, customized and flexible vacation experiences designed for SkyMiles® Members. With Delta Vacations, SkyMiles Members and Travel Advisors can choose memorable getaways that feature Delta’s notable flight service to more than 330 destinations in 67 countries worldwide, combined with expertly curated hotels and activities, to truly Go Beyond the Flight. Delta Vacations has earned numerous industry awards including Travel Weekly Readers Choice Awards and the Stevie Awards for Sales and Customer Service. Travel professionals can find more information about Delta Vacations and our vacation products at worldagentdirect.com, or by calling 1-800-727-1111.