Reaching Millennials: AMG Adds Jason Dorsey as Global Travel Market Speaker
by Jessica MontevagoMillennial researcher Jason Dorsey will speak at this year’s Global Travel Market conference, organized by American Marketing Group–the parent company of TRAVELSAVERS, NEST, and Travel Market Report.
Dorsey, chief strategy officer and Millennial researcher at The Center for Generational Kinetics, will discuss specific strategies on how to better understand and recruit the Millennial generation. He will also provide insight into the generation after Millennials, iGen, who will soon be driving new travel trends.
Dorsey has been featured as a generational expert on 60 Minutes, 20/20, and The Today Show, and was featured in The New York Times cover story on marketing to Millennials.
“Attendees will be inspired and leave understanding what drives Millennials,” said Nicole Mazza, chief marketing officer of TRAVELSAVERS and NEST, a market that has “enormous potential as customers and employees.”
The trade show will feature educational sessions from industry experts and interactive panels. It will run June 9 to 12 at the JW Marriott, Desert Springs Resort & Spa, in Palm Desert, CA. Click here for more information.
