Younger Americans Becoming Less Comfortable with AI Travel Planning

As AI (artificial intelligence) gets smarter, so, too, do some of the AI travel planning tools that are available to consumers. Yet, despite this, a new YouGov survey found that younger Americans are actually growing increasingly uncomfortable with the use of AI in travel planning.

(YouGov is a global online market research and data analytics firm that operates a large, continuously updated database of consumer opinions.)

According to survey results the percentage of 18- to 24-year-olds who said they are comfortable with using AI for trip planning fell from 47% in 2024 to 34% in 2025. A similar drop occurred among 25- to 34-year-olds, from 47% in 2024 to 38% in 2025.

Just as striking, the comfort level with AI travel planning went up slightly among older Americans.

In 2024, just 16% of travelers aged 55 and older were comfortable using AI – compared to 20% this year. Among those aged 35 to 44, the comfort level went from 37% to 41%, making Millennials the most comfortable with using AI in travel planning.

Gender Comfort Gap

In general, men are more comfortable with using AI in travel planning than women, but this year saw a dip in men’s comfort levels, going from 39% in 2024 to 34% in 2025.

Women’s comfort levels remained steady at 26%. Women also continue to express more skepticism towards AI in travel planning, with 44% saying they’re not comfortable using it, compared to 36%o f men.

Overall Dip in AI Travel Planning Comfort

Overall, 40% of respondents (all ages and genders) said they are not comfortable with using AI for trip planning – the same percentage as in 2024, but only 30% said they are comfortable – down from 32% last year.

Nearly a quarter (23%) said they prefer not to use AI at all in their trip planning.

AI Travel Tools with Highest Comfort Level

When asked how they’ve used AI in travel planning in the past – or would consider using in the future – more respondents selected “review and rating analysis” (28%) than any other use case. Other areas in which users showed a higher level of comfort were recommendations based on interests or preferences (26%) and translation tools (26%).

Notably, 21% of respondents selected building customized itineraries as something they have used or would use AI for, while 17% selected using real-time chatbot assistance.