Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Avalon Waterways Expands Seine Capacity for 2027

by Dori Saltzman  February 26, 2026
avalon waterways river ship on the seine river in france

Photo: Avalon Waterways

Avalon Waterways is meeting the growing demand for Seine River cruises with the repositioning of Avalon Artistry II to the Seine River in 2027, following the completion of its last season of Bordeaux sailings in 2026.

The move strengthens capacity in one of Europe’s highest-demand river corridors, where Paris and Normandy sailings remain among Avalon’s strongest performers. 

“Avalon is committed to growing with purpose,” said Pam Hoffee, president of Avalon Waterways. “That means listening closely to our guests and aligning our fleet of Suite Ships with destinations where river cruising delivers the greatest depth, diversity and demand. France continues to outperform, particularly along the Seine, and we’re making moves to support that momentum for guests.”

According to the brand, France remains a cornerstone of Avalon’s European offerings, with consistently strong bookings across the Seine and Rhône Rivers.

Demand for Bordeaux has not been similarly strong. Introduced in 2025, Avalon’s Bordeaux itinerary along the Garonne and Dordogne Rivers was designed to deliver an intimate exploration of France’s wine region. Avalon will continue offering Bordeaux sailings as planned through the 2026 season, ensuring guests who have booked – or who wish to experience the region – can do so before the Artistry II repositions.

Beginning in 2027, the 128-passenger Avalon Artistry II will transition to the Seine, expanding capacity where broader demand continues to accelerate, reinforcing Avalon’s philosophy of intentional growth and thoughtful portfolio evolution.

“When guests show us where they want to go, we meet them there,” added Hoffee. “Right now, that place is France – specifically sailing along the Seine and Rhône Rivers.”

  
  
Related Articles
Globus Trend Report: Research Finds Half of Travelers Motivated by Stress
Avalon Waterways Increases Christmas Season Departures for 2026
CroisiEurope Launches First-Ever Paddlewheel Cruises on the Seine
Avalon dévoile ses croisières “Cozy” en basse saison
Avalon Waterways Sails Into 2026 with Record Bookings
Outlander’s Graham McTavish & Sister Hazel Headline Avalon’s 2026 Storyteller Series
Emerald Cruises To Add Three Ships, Expanding River & Ocean Fleets
Avalon Introduces Lineup of “After Dark” Activities
What to Know about Avalon Waterways’ New Itinerary on the Garonne and Dordogne

MOST VIEWED

  1. Travelers in Puerto Vallarta and Across Jalisco Ordered to Shelter in Place After Cartel Killing
  2. U.S. Embassy Issues Shelter-in-Place Order for Travelers in Puerto Vallarta Amid Cartel Violence
  3. Over 5,000 Flights Canceled on Monday After Winter Storm Fernando Hits Northeast
  4. Winter Weather Triggers Flight Cancellations at Toronto Pearson
  5. Another 2,100 Tuesday Flights Canceled Following Historic Northeast Blizzard
  6. Another 3,500 Flights Scrapped Monday After Sunday’s Record 12,500 Cancellations


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Trafalgar Expands River Cruise Portfolio with Seine-Based Harmonie
Trafalgar Expands River Cruise Portfolio with Seine-Based Harmonie

The new Best of the Seine with Paris & Normandy itinerary will launch in 2027.

AmaWaterways Unveils Refreshed Brand Identity, New Logo
AmaWaterways Unveils Refreshed Brand Identity, New Logo

The new logo and brand colors reflect both the brand’s heritage and its future.

CroisiEurope Loses USTOA Active Membership Due to Business Model Change
CroisiEurope Loses USTOA Active Membership Due to Business Model Change

The river cruise operator will no longer participate in the USTOA $1 Million Travelers Assistance Program.

Trafalgar Opens 2026, 2027 Christmas Market River Cruise Itineraries
Trafalgar Opens 2026, 2027 Christmas Market River Cruise Itineraries

Trafalgar will offer four departures of both a Danube River and Rhine River Christmas Market cruise in 2026 and 2027.

Tauck’s Jeremy Palmer on Roam, Gen X, & Why River Is Still Surging
Tauck’s Jeremy Palmer on Roam, Gen X, & Why River Is Still Surging

“We are investing millions and millions of dollars as we go into our second century,” said Palmer.

Riviera Travel Expands Grand Tour Collection with 15-Day Land & River Tour
Riviera Travel Expands Grand Tour Collection with 15-Day Land & River Tour

The Grand Tour collection was introduced earlier this year.

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
industry spotlight
https://img.youtube.com/vi/smrM7BGsqmU/0.jpg
How ALGV Is Helping Advisors Book Bigger, More Complex Itineraries
Advertiser's Voice
EXPLORA III Sets Sail this Summer
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences