Riviera Travel Partners with Approach Guides for Co-Branded Web Pages

Riviera Travel has become the latest cruise line to partner with Approach Guides to offer travel advisors co-branded web pages. The content-rich pages enable advisors to share Riviera Travel information under their own brand, driving leads directly to the agency.

“As we continue to expand our support for the travel advisor community, providing tools that help advisors market and sell Riviera Travel remains a top priority,” said Stuart Milan, president of North America for Riviera Travel. “Through our partnership with Approach Guides, advisors can personalize Riviera Travel content with their own branding, delivering a more professional and trusted experience that encourages travelers to connect directly with their advisor for expert guidance.”

Through the partnership, travel advisors can quickly create and share personalized Riviera Travel content that features their own agency branding. Advisors then direct clients to the customized Riviera Travel pages, providing them with real-time pricing and availability. The result is a more personalized client experience that helps advisors strengthen relationships, stay top of mind, and generate more bookings.

The platform helps advisors spend less time building marketing materials and more time focusing on client relationships and sales. Advisors can quickly showcase Riviera Travel’s latest itineraries, promotions, and travel experiences while providing clients with an easy way to explore options and take the next step toward booking.

The partnership comes at a time of significant evolution for the brand, as it rolls out dedicated solo traveler programs, its first Mekong River ship, and more innovative Radiance Class ships, further enhancing Riviera’s ability to support advisors, deepen client engagement, and drive new bookings.

The co-branded experience is available at Inspires.to/Riviera, with no login information required.