Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

VIVA Cruises Unveils Plans for Po River Cruise Ship

by Dori Saltzman  September 18, 2025
rendering of viva beyond river cruise ship on the seine river in front of eiffel tower

VIVA UNIQUE will be the second VIVA Boutique ship, after VIVA BEYOND (pictured). Photo: VIVA Cruises

VIVA Cruises has unveiled the second ship in its premium VIVA Boutique collection, VIVA UNIQUE, following the launch of VIVA BEYOND in 2026.  VIVA UNIQUE will debut in Italy on the Po River in 2027, visiting the lagoon islands of Mazzorbo and Burano, as well as Chioggia, Polesella, and other lesser-traveled ports of call.

“Italy has always held a special place in my heart,” said VIVA Cruises CEO, Andrea Kruse. “With VIVA UNIQUE, we’re not just launching a ship – we’re creating a floating experience that celebrates the soul of Italian culture, cuisine and craftsmanship. It’s about offering our guests something truly personal, immersive and unforgettable.”

rendering of a stateroom on the po river viva unique cruise ship
Rendering: VIVA Cruises

VIVA UNIQUE is being designed to blend contemporary aesthetics with the “charm and spirt of Italian Dolce Vita.” Onboard, guests will enjoy three distinct dining venues including the Italian inspired fine dining restaurant MOMENTS, the casual Trattoria, and the main Riverside restaurant.

More than half of the cabins of VIVA UNIQUE are suites, including the newly introduced Unique Suites that offer up to 323 square feet of space. The ship also features a wellness area, fitness room, and a sun deck with a pool that offers panoramic views of the Venetian Lagoon and the picturesque towns along the Po River.

Guests will benefit from a range of services tailored to their cabin category. Those staying in Twin Cabins and Junior Suites will receive a VIVA Boutique gift, enjoy a themed excursion, and benefit from complimentary laundry service. Suite guests will be welcomed with priority embarkation, an aperitif, and access to airport transfers from Venice.

For those in Unique Suites, the experience is elevated further with in-suite breakfast, seasonal culinary treats, priority dining reservations, special Unique Suite experience, and an aperitif with the captain and hotel manager.

All itineraries will feature VIVA Cruises’ signature all-inclusive product that includes high tea, full board, a selection of alcoholic and non-alcoholic beverages, minibar, beauty products, Wi-Fi, and all tips and gratuities.

Optional excursions to cultural treasures like Murano, Torcello, Verona, and Bologna round out the experience along with ample time to explore Venice at leisure, and itineraries featuring Cremona and nearby Mantua, known for its storied architecture and musical heritage.

2027 bookings for VIVA UNIQUE are now available for booking.

  
  
Related Articles
5 Ways VIVA Cruises Differs from River Cruising as You Know It

MOST VIEWED

  1. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  2. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  3. Norwegian Cruise Line Reverts Back to “Free at Sea”
  4. 2025’s Black Friday Cruise Promotions
  5. U.S. Flight Cancellations Surge as FAA’s 10% Cut Escalates Amid Government Shutdown
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
National Geographic-Lindblad Expeditions Expands River Cruise Collection
National Geographic-Lindblad Expeditions Expands River Cruise Collection

In response to strong demand, National Geographic-Lindblad Expeditions will add a second river ship in 2027.

Riviera Travel Appoints Sales Director for Southeastern U.S.
Riviera Travel Appoints Sales Director for Southeastern U.S.

Advisors might recognize the new regional sales director from her time as a BDM at Carnival Cruise Line.

Riviera Travel Partners with IMG to Provide Travel Insurance to U.S. River Cruisers
Riviera Travel Partners with IMG to Provide Travel Insurance to U.S. River Cruisers

Options include a policy with enhanced covered reasons, such as excessive water levels and port closures.

Scenic Group Launches Wine-Themed Group Amenity Program
Scenic Group Launches Wine-Themed Group Amenity Program

The program offers two tiers of benefits, depending on how big the group is.

2025’s Black Friday Cruise Promotions
2025’s Black Friday Cruise Promotions

What we know so far of this year’s Black Friday, Cyber Monday, and Travel Tuesday offers.

AmaWaterways Debuts AmaMelodia on Magdalena River
AmaWaterways Debuts AmaMelodia on Magdalena River

The long-awaited AmaMelodia is the second AmaWaterways ship operating in Colombia.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences