Take a Look at Travelport’s New Logo and First-Ever Rebrand

The next time you log on to Travelport GDS, things will look and feel very different.

Travelport on Tuesday unveiled a completely new identity as part of the company’s first-ever end-to-end rebrand that includes new logos, a refreshed website, and a strengthened commitment to its customers.

“Travelport has transformed,” Travelport CEO Greg Webb said this week. Webb, along with CMO Jen Catto, oversaw the rebrand, working with London-based creative agency Studio Parallel on the changes.

“We are now fully focused on what we do best – connecting buyers and sellers that share our passion for delivering exceptional travel experiences. We are also embracing our strengths – our agility, our independence, and our ability to make the bold long-term decisions needed to simplify travel’s complex ecosystem,” Webb said.

“Most importantly, this is a new promise we’re making to our customers; we’ll work harder for you than anyone else to build a better simpler, and smarter future for travel retailing,” Catto said.

The full rebrand is featured all over the Travelport website. 

Travelport, which was purchased by technology investors for over $4 billion in 2018, will now look towards launching its new distribution platform, which it says “will change the change in travel retailing.”

“Our new brand reflects all this – who we’ve become, through our investments in the right people, products and technology and our vision for the future, as we get ready for a year of significant advances for Travelport,” Webb added.