When You Know, You Know: The Importance of Matching the Right Client to the Right Travel Experience
More than ever, travellers seek exploration and reconnection. In other words, they seek journeys that fill them with meaning – whether reconnecting with loved ones, exploring and cherishing the world, or revitalizing their energy.
The experience of the past several years has only amplified that desire. The Global Wellness Summit recently announced its 2022 wellness trends, and included the importance of intention in travel.
People, in large part, no longer want to travel just for travel’s sake. They are instead actively seeking ways to connect with one another, to feel energized and elated, and to discover something new (or rediscover themselves).
With this in mind, matching the right client to the right travel experience is more important than ever – not only to building loyalty to you and your business, but, profoundly, to reinvigorating a sense of wonder and joy. Which, of course, leads to greater satisfaction – i.e. loyalty.
This is an opportunity for you to utilise your finely tuned listening skills when building rapport with your clients. When you truly understand what they want, to the point that you seem to know it before they do, you will undoubtedly present travel experiences to them that can not only be deeply satisfying, but in some cases, perhaps even life-changing.
When this happens, you’ll know it. A client who is very thoughtfully well-matched to an experience can rarely hold back expressing their gratitude and enthusiasm – not only to you and your team, but also to their friends, family, and colleagues, who could be your future clients as well.
Your stellar relationship skills, of course, are not the only critical element to achieving a perfect travel match. Travel providers must do all they can to equip you with deep knowledge about what they offer.
That’s why Explora Journeys has an unprecedented commitment to travel advisors, both in booking Explora Journeys, and in learning about the brand.
“Travel advisors’ success is deeply important to us, and for us, a large part of fostering that success is ensuring that they have all the tools they need to delight their customers by matching them perfectly to our journeys,” said Explora Journeys Chief Sales Officer Christopher Austin. “With that in mind, we have designed an online portal, called the Explora Travel Advisor Centre, to offer seamless immersion into our brand.”
The portal offers the following:
- Booking Suite, where you can book journeys and generate client options and quotations;
- Knowledge Suite, which intuitively helps you tell our brand story and generate a go-to-market plan;
- Marketing Suite, with digital banners, brand booklets, image library, videos, and more;
- Performance Suite, a personalised dashboard tracking bookings and commissions;
- Headlines, detailing our latest guest offerings and advisor benefits.
And, in shaping the highly guest-centric Explora Journeys experience itself, which will debut in 2023 with the launch of Explora I, the team held the hearts and minds of today’s discerning travellers in clear focus.
The result is that Explora Journeys sets itself apart by focusing on the essence of discovery, and the travelers who crave it.
Travelers who want to sail with purpose…who want more space, choice, design, and privacy…who appreciate the Swiss gold thread of luxury…and who hold our planet’s oceans in the highest regard.
Travelers who holiday with Explora Journeys are those who seek to touch the impossible; to reach out and fulfill a transcendent need that resonates deep within their being.
Luxury is personal; it is a state of mind. Today’s luxury traveller wants meaningful experiences.
As a travel advisor, you are a conduit for that connection.
By learning what makes Explora Journeys unlike other holidays, and matching the right travellers to what we offer, you can fulfill your clients’ aspirations and spread joy. Where your magic comes in, is reading between the lines and listening intently.
“One of my tips for advisors is to not tell clients what they want, or where they should go,” says Austin. “Instead, ask them how they want to feel when they travel. With that in mind, and with the best intention backed by deep knowledge of a travel provider, you will nearly always find their perfect travel match.”
From the Sponsor:
Explora Journeys is set apart through five central elements: space, choice, design, destination experiences – and an unwavering commitment to the travel advisor community. In fact, travel advisors can begin enjoying our industry-first rolling commission programme today.
To join us, register in the Explora Travel Advisor Centre. There, you’ll find our industry-leading policies for advisors and exclusive benefits for your clients, including a “Flexible Journeys” programme that promotes peace of mind when booking travel. You can access robust learning modules in our bespoke Knowledge Suite, to help you tell the Explora Journeys story and generate your own go-to-market strategy. You will gain access to a dazzling library of digital and print assets to help you market Explora Journeys; a booking portal that makes it easy to match clients to their perfect transformative holidays; the latest Explora Journeys news; and a personalized reporting dashboard – all designed to bring you and your clients closer to an Ocean State of Mind.
We are open for bookings and invite you to enjoy a seamless booking experience, whether online, with your By Appointment Service, or by calling an Ambassador at 1.833.697.8348.
We delight in welcoming you into the Explora Journeys travel advisor community.
