New NYC Experience Lets Visitors Recreate the Iconic ‘Beam’ Photo

A new experience at New York City’s Rockefeller Center will allow visitors to recreate one of the city’s most iconic photos.

The new Beam experience at Rockefeller Center’s Top of the Rock will give visitors the chance to recreate the famous “Lunch Atop a Skyscraper” photo, a portrait of 11 ironworkers casually eating lunch on a steel beam 850 feet in the air.

The photo, originally called “Builders of The City Enjoy Luncheon,” was originally published in The New York Herald-Tribune in October 1932 as a publicity shot taken during the construction of Rock Center’s RCA Building, which is now known as 30 Rock.

For an extra $25, on top of the $40 or so admission fee, visitors can get their photo sitting on a beam that’s lifted 12 feet above the deck on the 69^th floor of Rockefeller Center to recreate the photo. Visitors who opt for the photo are strapped in via seatbelt and slowly spun 180 degrees to give them unobstructed views of the city skyline, and Central Park, around them.