Travel advisors who niche down, and who position themselves as experts in a certain type of travel tend to reach higher sales volumes, earn greater profitability, and experience better satisfaction.
That is according to a new white paper released by Travel Market Report today and produced in partnership with Cruise Planners. The study, which can be read in full here, takes a look at the world of travel specialties and why it is so important to have one.
The report includes anecdotal evidence about how advisors position themselves as specialists selling to carefully defined types of travelers, rather than as generalists trying to sell to everyone – and how this strategy gives them a distinct advantage.
Among the many insights offered in the white paper are:
- The three ways travel advisors can niche down
- How to choose which niche is right for you
- The best marketing tips for getting your expertise out there
- The most common mistakes advisors make when developing a niche and how to overcome them
"At Travel Market Report, our primary goal is to help travel advisors grow their business by providing them with all the information, tips, and best practices they need to have successful careers,” Anne Marie Moebes, Travel Market Report publisher, said.
“This White Paper expands on our mission by exploring all the ways in which niching down is beneficial to travel advisors. We are grateful to Cruise Planners for opening its franchisees' doors to us for a look at how positioning oneself as a niche expert pays off in so many ways."