MasterAdvisor 111: How to Grow a Group Travel Business

Great group trips don’t just happen. They’re built on trust, connection, and clear expectations from start to finish. From choosing the right group leaders to keeping travelers engaged long after they return home, advisors play a key role in turning a trip into a community.

For MasterAdvisor, TMR’s VP and Editor Daniel McCarthy sits down with Kathy Cardott, an independent travel advisor with Oasis Travel Network, to talk about what makes group travel work, from the differences between cruising and land tours to how she keeps clients coming back for more.