Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

KLM to Eliminate Free Beer, Wine, and Soda on Short-Haul Flights Starting in October

by Daniel McCarthy  August 12, 2026
KLM plane flying with clouds behind it

Photo: kamilpetran / Shutterstock.com

One of Europe’s busiest airlines is dropping one of its best perks.

Starting in October, passengers flying on KLM short-haul economy flights (for example, from Amsterdam to London) will no longer receive complimentary beer, wine, or soda onboard. Instead, those beverages will be moved to a paid model under KLM’s new “Grand Café KLM” program.

Grand Café KLM is a new onboard concept that KLM claims gives passengers more choices, including the option to pre-order meals prior to departure. Aside from phasing out its well-known complimentary fresh cheese sandwiches on European routes in favor of paid items like salmon wraps, croque-monsieurs, and pre-ordered meals, the program also shifts soft drinks and alcoholic beverages to a buy-on-board model for short-haul economy flights.

KLM isn’t dropping complimentary service entirely; passengers will still receive coffee, tea, water, orange juice, and a stroopwafel (or just water and a stroopwafel on the shortest flights). It will also continue to offer complimentary beer, wine, and soda to economy passengers on standard long-haul international flights.

Even though its bad news for KLM flyers, it’s not suprising. Over the last decade, KLM competitors like British Airways, SAS, and the Lufthansa Group have all eliminated complimentary hot beverages, alcohol, and meal services on intra-Europe routes in favor of buy-on-board menus.

KLM’s sister carrier Air France remains one of the last major European legacy holdouts still providing free alcoholic drinks and snacks on short-haul flights.

  
  
Related Articles
Winter Storm Grounds Hundreds at Schiphol as KLM Faces De-Icing Fluid Shortage
Air France-KLM Takes Majority Stake in SAS
Air France–KLM sera partenaire majoritaire dans SAS
Air France-KLM Set to Take Majority Stake in SAS
WestJet Expands Codeshare Partnerships with Air France and KLM
Onex Recoups Investment with Sale of WestJet Stake, IPO Could be Next
BREAKING NEWS: Onex Sells Minority Stakes in WestJet to Delta, Korean Air & AF/KL
KLM Royal Dutch Airlines Adds Boston-Amsterdam Service
Expedia Europe Clients Will Not Face Air France-KLM Surcharge

MOST VIEWED

  1. Low Water Levels Muddle River Cruises In Europe, Force Cancellations & Adjustments
  2. Severe Weather Triggers Mass Flight Cancellations Across NYC Airports, Airlines Issue Waivers
  3. Flight Cancellations Spike at JFK, LGA, and EWR Amid Severe NYC Storms
  4. Low Water Levels Still Causing Havoc for European River Cruises
  5. How to Lose Your Travel Advisor in 10 Days
  6. Captain Kate McCue Departs Four Seasons Yachts


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
United Officially Rolls Out ‘Twilight Bag Drop’ at Chicago O’Hare
United Officially Rolls Out ‘Twilight Bag Drop’ at Chicago O’Hare

The service lets passengers check their luggage curbside the night before an early flight.

Europe Delays Start of ETIAS Until at Least 2027
Europe Delays Start of ETIAS Until at Least 2027

It’s not the first time the ETIAS rollout has been delayed.

Airlines Issue Monday Travel Waivers Following Severe Northeast Storms, Major Delays
Airlines Issue Monday Travel Waivers Following Severe Northeast Storms, Major Delays

The hardest hit so far is LaGuardia, which is seeing 7% of its departures delayed on Monday morning.

Canada Allows International Transit Passengers to Skip Border Checks at Three Major Hubs
Canada Allows International Transit Passengers to Skip Border Checks at Three Major Hubs

Connecting travelers will be able to go directly to their next flight without having to stop at customs.

European Travel Groups Urge EU to Suspend New EES Rules as Airport Lines Hit 7 Hours
European Travel Groups Urge EU to Suspend New EES Rules as Airport Lines Hit 7 Hours

European travel leaders want to suspend the EES before summer lines spiral out of control.

American Airlines Expands Grab-and-Go Lounge Concept with New JFK Location
American Airlines Expands Grab-and-Go Lounge Concept with New JFK Location

The new lounge will technically be American’s fifth lounge at JFK Terminal 8.

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
industry spotlight
https://img.youtube.com/vi/5MPh8tXKcQY/0.jpg
Maximizing 2026 Momentum: What’s Next for Advisors with ALG Vacations
Advertiser's Voice
Québec City’s Vibrant Food Culture is a Magnet for Travelers
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences