Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Toronto’s Billy Bishop Airport Debuts Hidden Disability Sunflower Program

by Bruce Parkinson  January 15, 2025
Toronto’s Billy Bishop Airport Debuts Hidden Disability Sunflower Program
Wearing a sunflower lanyard will let airport staff know that a passenger may need extra assistance.

Billy Bishop Toronto City Airport has launched the Hidden Disabilities Sunflower program for passengers travelling to and from the island airport in the heart of downtown Toronto.

The program offers individuals who have a non-visible disability with the option to wear a sunflower lanyard or sticker, providing a discrete way of signalling to airport staff that they may require additional support or a little more time or patience.

Without a visual cue, it can be difficult for others to identify, acknowledge or understand the daily barriers faced by people living with a non-visible disability. For those living with such disabilities, the sunflower lanyard or sticker enables them to navigate their environments confidently, choosing what they share or don’t share about their non-visible disabilities, conditions, or chronic illnesses. 

For those who work at Billy Bishop Toronto City Airport, the program and associated training equips them with the knowledge and confidence to talk about disabilities, and respectfully and non-intrusively support colleagues and customers with non-visible disabilities.

“We are committed to ensuring that all Billy Bishop Toronto City Airport passengers have a positive experience inclusive of their individual needs,” said RJ Steenstra, President and CEO, PortsToronto. 

“By offering discreet, personalized assistance through the Hidden Disabilities Sunflower Program, we aim to make travel more accessible and less stressful for those with hidden disabilities, enabling them to feel more confident and supported throughout their journey.”

Travellers planning to pass through Billy Bishop Toronto City Airport who have a hidden disability and would like to receive a Sunflower lanyard can email info@nieuport.com at least 24 hours ahead of their arrival at the airport to organize pickup on the day of travel. 

Alternatively, travellers may pick up a Sunflower sticker anytime on the departures level of the passenger terminal as a means of signalling to airport staff that they have a hidden disability. All Sunflower products will be available free of charge.

Since its launch in 2016, businesses from every sector have joined the global Sunflower network — including over 280  airports. The Sunflower has now been launched locally in Australia, Belgium, Brazil, Canada, Denmark and the Nordics, Ireland, Latin America, the Netherlands, New Zealand, the UK, the UAE and the USA.

ilOffering service to more than 20 cities in Canada and the U.S., with connection opportunities to more than 100 international destinations via our airlines’ networks, Billy Bishop Toronto City Airport is an important international gateway that will open a U.S. Customs and Border Protection Preclearance facility later this year.

  
  
Related Articles
Air Canada & its Foundation Celebrate Success of Expanded Autism Aviation Days
Plus besoin d’enlever ses chaussures à la sécurité dans les aéroports domestiques aux États-Unis
Les aéroports canadiens : près de 500 000 emplois et 123,5 milliards en retombées
Canadian Airports Council on Competition Report: ‘Cabotage is Not the Answer’
Canada’s Airports: Nearly 500,000 Jobs, $123.5 Billion in Economic Impact
Plaza Premium Group Filled a Gap in the Market, and it Keeps on Growing
WestJet Joins the Hidden Disabilities Sunflower Program
The International Air Transport Association’s 10-Year Global Baggage Roadmap
Think-Tank Study Offers Solutions for Sky-High Canadian Airfares
4 Qualifying Questions Travel Advisors Should Ask Clients with Autism

MOST VIEWED

  1. Air Canada Cuts Hundreds of Management Positions 
  2. Founder of Flair Airlines Investor Charged in US$500 Million Fraud
  3. Portugal’s First Post-Pandemic Roadshow Celebrates Soaring Canadian Visitor Numbers
  4. Jamaica Braces as Hurricane Melissa Roars to Category 5
  5. Air Canada’s Toronto Hub Continues Expansion with Return of Shanghai, Budapest in 2026
  6. ACTA’s Accessibility Advisor Directory: A Step Forward But a Long Way to Go


Top Stories
Air Canada’s Mark Galardo on Growth, Innovation & the Future of Canadian Aviation — A Conversation with John Kirk
Air Canada’s Mark Galardo on Growth, Innovation & the Future of Canadian Aviation — A Conversation with John Kirk

I had the opportunity to speak with Mark Galardo, Executive Vice President, Chief Commercial Officer, and President of Cargo at Air Canada, during a visit to the company’s headquarters in Montreal. We discussed the next evolution of Air Canada — including the arrival of the new A321 XLR jets with an impressive 8,700 km range, expansion plans out of Toronto’s Billy Bishop Airport, and the carrier’s mid- to long-term revenue targets

Porter Airlines Celebrates the Sun with First Flight to Cancun
Porter Airlines Celebrates the Sun with First Flight to Cancun

The service is part of a significant expansion into southern markets that also includes the Caribbean and Central America and Costa Rica.

Mobile Reliance & Digital ID Are the Future of Travel: IATA Passenger Survey
Mobile Reliance & Digital ID Are the Future of Travel: IATA Passenger Survey

The survey found that more travellers are managing every stage of their journey using smartphones and that the use of digital identity is expanding to speed airport processing.

Travel Market Report Canada on Location: Air Canada Vacations’ 50th Celebration Kicks Off in Cancun
Travel Market Report Canada on Location: Air Canada Vacations’ 50th Celebration Kicks Off in Cancun

Travel Market Report Canada is on scene for ACV’s 50th Anniversary bash in Cancun.

Air Canada Says Q3 Met Expectations Considering August Strike
Air Canada Says Q3 Met Expectations Considering August Strike

The company described the results as “solid,” despite the impact of the August strike by flight attendants.

Air Transat Pilots Prepare for Strike Authorization Amid Stalled Negotiations
Air Transat Pilots Prepare for Strike Authorization Amid Stalled Negotiations

According to the union, progress at the bargaining table has been “frustratingly slow,” with the company spending limited time in discussions and taking months to deliver counterproposals.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences