WestJet Launches Innovative Loyalty Store for Members

WestJet has launched its first every loyalty store, which the airline says will give members a new way to earn and redeem points beyond travel.

The airline says it’s part of their efforts to modernize and increase engagement in its loyalty program. 

The company is RewardOps which, in a press release, the airline explains “is a subsidiary of CORA Group and a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs.”

WestJet says RewardOps was selected as the partner of choice because of its comprehensive suite of products and services, including a seamlessly integrated earn and redemption program experience. Its robust back-end platform and fully branded front-end website further reinforces RewardOps’ unified approach, which is an industry differentiator and a key factor in WestJet’s decision to partner.

“RewardOps has been a key partner in transforming our loyalty program and delivering greater value and choice for our members,” said Steve McClelland, Vice President of Loyalty at WestJet. “This collaboration strengthens WestJet Rewards, making it more competitive with other loyalty programs. With a more flexible, points-based system and expanded earning and redemption options, the program is well-equipped to meet the evolving needs of today’s members.”

With the WestJet Rewards eStore, members can tap into an e-commerce website that displays a variety of non-travel rewards that members can choose from, including merchandise from popular brands like Apple, Dyson and KitchenAid, and gift cards. RewardOps handles all aspects of order management, ensuring efficient fulfillment and smooth operations.

“Our partnership with WestJet underscores the importance of a comprehensive loyalty program and strategy,” said Beth McCoy, President of RewardOps. “To stay competitive and relevant, airlines must prioritize the customer experience – and loyalty plays a critical role in that. Those who can shift from transactional to emotional loyalty, offering everyday opportunities to earn and redeem in a singular user experience, will have a distinct advantage.”