Hilton Enters Meeting and Events Market with New Brand

by Jessica Montevago
Hilton Enters Meeting and Events Market with New Brand

Large ballrooms and pre-function areas will feature smart design paired with the newest technologies. Photos: Hilton

Hilton is planning to elevate the standards of the meetings and events industry with a brand new brand of upscale meeting hotels.

The new brand, Signia, will be centered on sleek design, enhanced wellness and culinary offerings, and the latest technology after drawing from “feedback from top meeting professionals, owners, developers and guests.”

Each Signia Hilton will have minimum of 500 guest rooms and 75-square-feet per key of meetings and events space, and a variety of spaces, from large ballrooms to small and mid-sized meeting rooms.

Hilton Launches New Meetings Brand
Guest rooms are larger and boast higher quality finishes.

The brand experience focuses on the latest technology and wellness, including infinity pools, spas and fitness centers, a social lobby space and anchoring bar that “ties back to the exciting city or resort destination where it resides.”

Another aspect will be culinary, where signature restaurant will be based on a chef-driven concept,

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, Full Service Brands, Hilton.

Hilton Launches New Meetings Brand
Small to mid-size meeting rooms will be design-forward and have state-of-the-art technology. 

Properties are currently underway in Orlando, Atlanta and Indianapolis, before expanding to urban markets and resort destinations popular for conventions. Most Signia Hiltons will be entirely newbuilds.

Signia Hilton Orlando Bonnet Creek will have over 100,000 square feet of meeting space, along with a championship golf course, spa, and over 10 dining options, with a scheduled opening of 2020. It will be followed by the 900-room Signia Hilton Atlanta and the 800-room Signia Hilton Indianapolis.

The hotel will be part of the Hilton Honors program, allowing guests to earn and redeem points at the properties in addition to having access to elite benefits like free breakfast and room upgrades.

Hilton Launching Meetings Brand
Rendering of Signia Hilton Orlando Bonnet Creek.


The World’s Best Events to Build Trips Around

All travel advisors can benefit from adding events to their trip-planning services, further expanding their ability to help their clients have unforgettable travel experiences - the kind that they’ll tell their grandkids about some day.

TMR Recommendations
Top Stories
Five New Beachfront Resorts Advisors Should Know

From the Caribbean to the Pacific, these properties aim to pamper and soothe their guests at their idyllic beach environments.

Montreal's Luxury Hotel Renaissance Takes Shape

A new hotel scene and a destination specialist program provide business opportunities for luxury travel advisors in the world’s second-largest French-speaking city.

Bahamas Resorts Assess Damage After Hurricane Dorian

The country’s tourism industry accounts for 60% of the gross domestic product, the most of any Caribbean nation.

Florida Hotels, Theme Parks Brace for Hurricane Dorian

Hotels and theme parks make adjustments to accommodate guests and residents in wake of the storm.

MGM Acquires Stake in Group Operating NoMad Hotels

The deal moves MGM into the boutique hotel business and creates crossover opportunities for the brand.

Two Standout Hotels to Consider for South Africa Travel

Here is an inside look at two standout hotels, from a focus on history in Johannesburg to an art experience in Cape Town.

News Briefs
Tip of the Day

"Our existing clients are evolving into something new versus what clients used to be, and we’re trying to grow with them."

Tracee Williams, Destinations Travel Agency

Daily Top List

Six Ways to Better Promote Your Agency

  1. Have a plan
  2. Track leads
  3. Attract followers
  4. Use a professional account
  5. Don’t be afraid to utilize video
  6. Be consistent

Source: TMR


TMR Outlooks
Advertiser's Voice
Advertiser's Voice: USTOA's Recalculating with Harrison Greenbaum – Episode 2 (Dining in Mexico City)