Hilton Enters Meeting and Events Market with New Brand

by Jessica Montevago
Hilton Enters Meeting and Events Market with New Brand

Large ballrooms and pre-function areas will feature smart design paired with the newest technologies. Photos: Hilton


Hilton is planning to elevate the standards of the meetings and events industry with a brand new brand of upscale meeting hotels.

The new brand, Signia, will be centered on sleek design, enhanced wellness and culinary offerings, and the latest technology after drawing from “feedback from top meeting professionals, owners, developers and guests.”

Each Signia Hilton will have minimum of 500 guest rooms and 75-square-feet per key of meetings and events space, and a variety of spaces, from large ballrooms to small and mid-sized meeting rooms.

Hilton Launches New Meetings Brand
Guest rooms are larger and boast higher quality finishes.

The brand experience focuses on the latest technology and wellness, including infinity pools, spas and fitness centers, a social lobby space and anchoring bar that “ties back to the exciting city or resort destination where it resides.”

Another aspect will be culinary, where signature restaurant will be based on a chef-driven concept,

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, Full Service Brands, Hilton.

Hilton Launches New Meetings Brand
Small to mid-size meeting rooms will be design-forward and have state-of-the-art technology. 

Properties are currently underway in Orlando, Atlanta and Indianapolis, before expanding to urban markets and resort destinations popular for conventions. Most Signia Hiltons will be entirely newbuilds.

Signia Hilton Orlando Bonnet Creek will have over 100,000 square feet of meeting space, along with a championship golf course, spa, and over 10 dining options, with a scheduled opening of 2020. It will be followed by the 900-room Signia Hilton Atlanta and the 800-room Signia Hilton Indianapolis.

The hotel will be part of the Hilton Honors program, allowing guests to earn and redeem points at the properties in addition to having access to elite benefits like free breakfast and room upgrades.

Hilton Launching Meetings Brand
Rendering of Signia Hilton Orlando Bonnet Creek.

  0
  0
Tip of the Day

“Tack on days to other trips and conferences for exploring other properties. Get the most bang for your buck on every airfare you purchase, and use any free or discounted nights you have earned to make it an affordable and personalized fam." - Suzanne Haire, Travel Advisor

Daily Top List

Five Ways to Improve Your Work Performance

1. Organize and prioritize

2. Stop multitasking

3. Avoid distractions

4. Manage Interruptions

5. Be a great finisher

Source: IRIS.xyz

TMR Recommendations
Top Stories
AMResorts to Bring Dreams Resort to Curaçao
AMResorts to Bring Dreams Resort to Curaçao

Overlooking the Piscadera Bay in Willemstad, the capital, the 197-room property will undergo a $15 million renovation before reopening in December 2019 as Dreams Curaçao Resort, Spa & Casino.

Puerto Rico’s Caribe Hilton Reopens After 15-Month Closure
Puerto Rico’s Caribe Hilton Reopens After 15-Month Closure

The hotel is celebrating its 70th anniversary as it reveals a top-to-bottom renovation.

AMResorts Joins Choice Hotels’ Loyalty Program
AMResorts Joins Choice Hotels’ Loyalty Program

Another major hotel chain vies for consumer loyalty, ramping up its reward programs to give guests more value.

Take a Step Back in Time at the TWA Hotel at JFK
Take a Step Back in Time at the TWA Hotel at JFK

The former TWA Flight Center turned hotel, which opened Thursday, won’t be offering travel agents commission at present.

IHG Launches All-Suites Brand
IHG Launches All-Suites Brand

The new brand offers ‘a stylish suite with the flex for guests to work, socialize or explore over a four-to-six-night stay.’

Hilton Honors Partners with Lyft
Hilton Honors Partners with Lyft

Members can link their Hilton Honors and Lyft accounts to automatically earn points whenever they take a Lyft ride in the U.S. and select cities in Canada.

News Briefs
TMR Report Cards & Outlooks