Starting Jan, 1, 2020, Norwegian Cruise Line will begin eliminating all single-use plastic bottles on its ships, replacing six million single-use plastic bottles its guests use annually with JUST Water, which is offered in a paper-based carton that’s 100% recyclable..
The new bottles come through Norwegian’s new partnership with JUST, a company founded by American actor and artist Jaden Smith, the son of Will Smith. While the line’s whole fleet will get the bottles, Norwegian will first debut them on its newest ship, Norwegian Encore, which is launching this fall.
“It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit,” NCL’s Andy Stuart said in a statement announcing the news. “This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources.”
The move is also part of NCL’s Sail & Sustain Environmental Program, which the line says will see it minimize its waste to landfills, reduce its CO2 emissions rate, and invest in new, emerging technologies that will help cut down on its environmental footprint.