Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Norwegian Cruise Line Unveils Viva, Its Next Prima Class Ship

by Daniel McCarthy  January 13, 2022
Norwegian Cruise Line Unveils Viva, Its Next Prima Class Ship

Photo: Norwegian Cruise Line 

Norwegian Cruise Line on Wednesday gave the first glimpse into Norwegian Viva, the next in its Prima Class of ships following Norwegian Prima.

Viva, which is currently under construction at the Fincantieri shipyard in Marghera, Italy, will reflect many of the features of its sister ship. Viva will come into service at a similar size (965 feet long and 142,500 gross tons) with a similar guest capacity (3,219 guests at double occupancy). Just like Prima is expected to be one of the Norwegian’s most upscale ships to date, Viva will provide a lot of the same with a similar design.

Viva will feature Ocean Boulevard, first revealed for Prima, an evolution of the brand’s The Waterfront. On deck 8, Ocean Boulevard will run 44,000 square feet long, wrapping around the entire deck, and sporting double the space of The Waterfront. Plans also call for Indulge Food Ball and Infinity Beach, another two standout features from Prima, along with the freefall waterslides The Rush and The Drop, and the three-level racetrack Viva Speedway.

Viva will also reflect the look of Prima—Venice-based Italian graffiti artist Manuel Di Rita, commonly known as “Peeta,” who also illustrated the hull design on Norwegian Prima is expected to lend his talents to Viva, as well.

And, also just like Prima, Viva is getting an expanded Haven, Norwegian’s ship-within-a-ship concept with 107 suites designed by Piero Lissoni, one of Italy’s most renowned designers.

“Norwegian Viva sets the standard in the premium segment, illustrating our commitment to pushing boundaries in four main areas: wide open space, service that puts guests first, thoughtful design, and experiences beyond expectation. We have taken everything our guests love to the next level with this brand-new class of ships designed with them in mind,” Norwegian president Harry Sommer said.

The ship will debut with a series of sailings in the Mediterranean starting in June 2023, homeporting in Southern European port cities including Lisbon, Venice, Rome, and Athens. Viva will then move to the southern Caribbean for the 2023-2024 winter with sailings from San Juan.

Viva will be the second of six ships to come in the Prima-class, which is Norwegian’s first new class of ships in more than a decade. The class of ships was originally called Project Leonardo by Norwegian and is a long-time coming for the cruise line, revealed almost five years ago. 

  
  
Related Articles
Norwegian Cruise Line Reverts Back to “Free at Sea”
NCL’s Black Friday Sale: 50% Off and the Return of “Free at Sea” Package
Norwegian Cruise Line Launches First-Ever Jacksonville-Based Cruises
Norwegian Cruise Line lance des croisières vers les Bahamas et les Caraïbes au départ de JAXPORT
Explora Journeys Announces Exclusive Prelude Sailing for Explora III
Plus de 70 % des voyageurs adoptent le JOMO selon une récente étude menée par NCL
NCL Survey Finds Canadians are Embracing the Joy of Missing Out (JOMO)
Crystal Sets Timeline for First New Build in 25 Years
Norwegian Cruise Line Axes Shipboard Drink Package from Great Stirrup Cay
Norwegian Aqua Arrives in Miami for Next Caribbean Season

MOST VIEWED

  1. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  2. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  3. Norwegian Cruise Line Reverts Back to “Free at Sea”
  4. 2025’s Black Friday Cruise Promotions
  5. U.S. Flight Cancellations Surge as FAA’s 10% Cut Escalates Amid Government Shutdown
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Norwegian Cruise Line Reverts Back to “Free at Sea”
Norwegian Cruise Line Reverts Back to “Free at Sea”

Free at Sea includes amenities valuing over $2,000 in savings.

Cunard Unveils 110 New Itineraries for 2027/28
Cunard Unveils 110 New Itineraries for 2027/28

Itineraries include visits to 97 destinations in 47 countries between October 2027 and May 2028.

Explora Journeys Unveils New Visual Identity, Enhanced Website
Explora Journeys Unveils New Visual Identity, Enhanced Website

Each Journey page has been reimagined to offer a comprehensive, one-glance view of key sailing details.

Azamara Cruises Launches Travel Advisor Hotline
Azamara Cruises Launches Travel Advisor Hotline

The hotline connects new-to-Azamara agencies and advisors with a trained contact center team ready to assist with “anything Azamara.”

Great Lakes Region Expecting Record Cruise Growth in 2026
Great Lakes Region Expecting Record Cruise Growth in 2026

In 2026, seven cruise lines and 10 cruise ships will offer Great Lakes sailings.

Scenic Group Launches Wine-Themed Group Amenity Program
Scenic Group Launches Wine-Themed Group Amenity Program

The program offers two tiers of benefits, depending on how big the group is.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences