Air Canada’s Lisa Pierce to Retire; François Choquette Named Senior Executive, Sales
by Marsha Mowers
Air Canada has announced that François Choquette, currently Managing Director, Revenue Management, has been appointed to the new position of Head of Sales at Air Canada. François will assume sales responsibilities from Lisa Pierce, Vice President, Global Sales, who is retiring at the end of the year after a nearly 40-year career with Air Canada.
In an Air Canada FLASH update, the airline says Choquette has an engineering background and started his career in aviation more than 25 years ago with Air Canada in its maintenance department. He then moved to the commercial side of the airline where he worked in alliances and Aeroplan before moving to France to head sales for Air Canada in southern Europe for several years.
After coming back to Canada, François took a position with a tour operator as head of E-Commerce and International Sales for a few years, after which he rejoined the Air Canada sales team, responsible for Specialty, OTAs and Québec agencies. He then moved to our Revenue Management department, in charge of our Transatlantic team and, recently, all our International RM teams in the Transpacific and South America network.
François holds an MBA from Concordia University and is a certified director of the Institute of Corporate Directors. He sits on the board of Tourism Montreal, the France-Canada Chamber of Commerce in Paris, and small non-profit organizations in Montréal. He will be reporting to Alexandre Lefevre, who was recently appointed Vice President, Network Planning & Global Sales.
