Belize Tourism Board Builds Trade Partnerships with Three-City Canada Roadshow

The Belize Tourism Board (BTB) and local partners recently completed a Canada Roadshow across Toronto, Montreal and Calgary from September 9-11, engaging with hundreds of Canadian travel industry professionals ahead of the busy fall and winter travel season.

Designed to strengthen relationships within the Canadian market and spotlight Belize’s latest tourism developments, the roadshow showcased the destination’s diverse experiences, exciting hotel growth and enhanced air connectivity for Canadian travellers. 

With new access through Winnipeg and expanded airlift from Calgary, Montreal and Toronto, Belize is more accessible than ever, further strengthening its position as a leading warm-weather destination for Canadians seeking adventure, culture and natural beauty.

The roadshow comes at a particularly exciting time for the destination as Belize celebrates its 45th year of Independence. To mark this milestone, the destination is currently running the Belize at 45 promotional campaign, offering travellers up to 45% off accommodation rates at participating properties. The special offer is available during the booking period from September through October 31, 2026, with travel valid through November 15, 2026.

“Canada remains one of Belize’s most important international markets, and the opportunity to connect directly with travel advisors, tour operators and industry partners is invaluable,” said Gale Malic-Ozaeta, Marketing and Communications Manager at the Belize Tourism Board.

 “Through this roadshow, we were able to share what’s new in the destination, reinforce the ease of access from Canada and equip partners with the tools and knowledge needed to confidently sell Belize in Canada.”

together with partners from the Belize Hotel Association, Best Western Plus Belize Biltmore Plaza and Darah Travel,

The delegation began the week in Toronto, participating as exhibitors at the ACTA Toronto Travel Industry Trade Show. Belize also joined the inaugural Central America Tourism Agency (CATA) Roadshow in Canada, bringing together tourism boards and industry partners from across Central America. 

The Toronto event took place on September 9, followed by a reception in Montreal on September 10. Across both evenings, Belize connected with travel advisors, tour operators, airline representatives and tourism stakeholders to foster new business opportunities and strengthen existing partnerships in the market.

The roadshow concluded in Calgary on September 11 with the Belize Calgary Connect Happy Hour Reception. Attendees received an in-depth destination presentation showcasing what makes Belize unique, from its rich cultural heritage and immersive adventures to its strong commitment to sustainable tourism. 

Earlier this summer, Belize and WestJet announced a new seasonal nonstop service from Winnipeg to Belize, scheduled to begin in December 2026. The new route will complement existing seasonal direct flights from Toronto via Air Canada and WestJet, Calgary via WestJet, and Montreal via Air Canada, further expanding travel options and making it easier than ever for Canadians to reach Belize.

The Belize Tourism Board is also encouraging travel advisors to deepen their destination expertise through the newly relaunched Belize Travel Specialist Program. The program provides advisors with in-depth training, sales resources, destination updates and access to future FAM opportunities. 

Canadian travel advisors can register here.