Seeing Stars: Air Transat Launches Consumer Rewards Program Staria

Air Transat is launching Staria, its new rewards program, designed for both occasional and frequent travellers.

Staria rewards members when they book and also between trips. Members earn points to use on their next flight or vacation package. They can also take part in interactive activities to collect stars that unlock rewards to enhance their experience. And they can combine their points with loved ones to plan their next trip together.

“With Staria, we want to give our customers even more reasons to choose Air Transat and to keep travelling with us,” said Annick Guérard, President and Chief Executive Officer of Transat. 

“Designed specifically for leisure travel, the program will help us better understand their preferences, further personalize their experience and, with our partners, offer more ways to earn and redeem points. Staria is also a key driver of growth and revenue diversification for Transat.”

Transat says your clients won’t need to travel often to enjoy Staria. The program offers three complementary ways for them to get closer to their next trip: points, stars and constellations.

Plan a next getaway with Staria points: Members earn points on eligible purchases. They can then use them to pay for part or all of an eligible Air Transat flight or Transat vacation package (excluding taxes and airport fees).

Staria stars unlock rewards: Between trips, members can take part in interactive activities to collect stars. Stars unlock a choice of rewards, including onboard perks on an upcoming flight, such as seat selection, a meal from the Bistro menu, or bonus points on a future purchase.

Combine points to travel together: Up to nine members can combine their points in a “constellation” and redeem them more rapidly from a single balance.

“The joy of travel starts long before departure. It’s in the destinations we dream about, the plans we share and the little details that make the experience more enjoyable,” said Garcí Iñigo, Vice-President, Marketing and Loyalty, Transat. 

“That’s the world we’re bringing Staria into. Rewards give people a reason to join; and the joy of participating is what keeps them coming back. Our ambition is to build a brand that inspires travel dreams, not just transactions.” 

Staria intends to gradually welcome new partners to offer more ways to earn points.

Desjardins and Visa, the program’s strategic partners, will offer credit cards that let members earn Staria points on everyday purchases and enjoy additional benefits. Details will be announced when the cards launch later in 2027.