2026 Cruise Wave Season Promotions and Travel Advisor Incentives

by Dori Saltzman March 03, 2026

seabourn cruise ship in norway — Photo: Seabourn

Wave Season might be in its last stretch but there are still plenty of promotions and incentives to take advantage of, both for advisors and their clients. Here’s everything TMR has rounded up.

AmaWaterways

From Feb. 19 through March 31, 2026, AmaWaterways is offering two limited-time offers on more than 600 2026 and 2027 sailing dates. The offers include a complimentary land package or triple savings, both of which are combinable with AmaWaterways’ AirPlus fixed air rates. The complimentary pre- and post-cruise land packages include hotels stays, daily breakfasts, guided excursions, and more. Alternatively, advisors can choose the triple savings offer, which includes $1,000 cruise savings per stateroom, a complimentary stateroom upgrade, and $50 onboard credit per person. Clients who choose not to take advantage of either offer may instead receive up to $2,500 per stateroom in cruise savings.

The incentives are available on select Europe and Colombia sailings and applies to new FIT and group bookings.

Aqua Expeditions

Through March 31, 2026, Aqua is offering savings of 30% off Aqua Mekong suites 101-108 (river-facing accommodations located on the main deck). The offer excludes Christmas and New Year departures, is not valid for solo travelers, and cannot be combined with other promotions (except loyalty benefits). However, solo travelers have their own offer: The line is waiving the single supplement fee on select April, August, and September 2026 and 2027 sailings for Aqua Mekong’s suites 109 and 110 only.

Aurora Expeditions

Though not technically a Wave Season promotion, Aurora’s 35th anniversary sale runs through March 31, 2026, offering savings of up to 35% off on selected expeditions in 2026 and 2027. Voyages are available in Antarctica, the Arctic, Indonesia, the Mediterranean, and more.

Azamara Cruises

This Wave Season (Dec. 9, 2025, through March 31, 2026), Azamara is offering up to $1,000 in onboard credit on more than 200 2026 and 2027 voyages, including the line’s first-ever dedicated fall Asia season and its return to Alaska in spring 2026.

Carnival Cruise Line

Carnival Cruise Line is energizing Wave Season with the launch of Funnel Faves Wave Arcade, an interactive booking promotion designed to reward travel advisors for their business. Running through March 15, 2026, the promotion invites advisors to participate in an arcade-style experience where bookings, games, and trivia translate into ticket-earning points and prizes, including a chance to win a grand prize cruise for two from any North American homeport.

Advisors can enter bookings into the Loyalty Rocks Rewards program and earn 100 arcade tickets, for every reward point earned. They can also earn tickets by playing the daily digital Sea-Ball game, the line’s twist on the popular ball-toss game in which advisors earn tickets for each point scored by tossing five balls in the online game. And finally, advisors can earn 10 tickets by answering three questions daily, with an extra 80 tickets for each correct answer.

Tickets earned during the promotion can be tracked in real time through the Arcade Dashboard, then beginning March 23 and running through April 6, 2026, advisors can redeem their tickets for Funnel Faves merchandise, gift cards, bonus Loyalty Rocks points and additional tickets toward the grand prize.

Celebrity Cruises

This Wave Season, Celebrity Cruises is offering a trio of savings offers on itineraries through May 10, 2028. Through the end of March, cruisers can save up to 75% off the second guest in a stateroom, plus up to $700 in additional savings and free fares for 3rd, 4th, and 5^th guests on select sailings.

Celestyal

Starting Feb. 20, 2026, Celestyal’s Wave Season offer changes to provide savings of up to 50% with up to €200 CelestyalPay on more than 100 Mediterranean and Arabian Gulf sailings in 2026 and 2027. Running to March 31, 2026, the promotion also includes third and fourth guests sail free when sharing a cabin with two full-fare paying guests on select sailings. The campaign applies to 63 Mediterranean and Greek Isles voyages and 37 Arabian Gulf sailings departing from February to November 2027.

Costa Cruises

Through March 16, 2026, Costa Cruises is offering up to 50% off the cruise fare for the second guest, with third and fourth guests sailing free when traveling in the same stateroom on select 2026 and 2027 cruises. The Wave offer is available across nine ships in the fleet for inside, outside, and balcony cabins.

Emerald Cruises

From Feb. 2 through March 8, 2026, Emerald is offering two-for-one fares plus free airfare (when paid in full), which can be combined with bonus savings of up to $1,500 per suite on select departures. Free single supplements are also available on select departures when paid in full upon booking. Other dates may have a 45% single supplement, which can be converted to a 25% supplement when paid in full within 30 days of booking or 90 days prior to departure, whichever is soonest.

Plus, throughout the month of March, Scenic Group is offering two trade incentives, including a 25% commission on deposited bookings of 20 select cruises departing in 2026 across both Scenic and Emerald Cruises. Additionally, every new deposited booking (on any 2026 or 2027 Emerald Yacht sailing or any Scenic or Emerald river cruise departing now through Aug. 31,2026) made from March 1-31, earns one raffle entry – with two prizes up for grabs. The grand prize is one of three complimentary staterooms plus airfare on a two-night Emerald Sakara (departing Nov. 28, 2026) sailing. The second place prize is a complimentary stateroom plus airfare on the June 27, 2026 “Jewels of the Rhine” sailing on Emerald Astra. Both incentives apply to new bookings only.

Explora Journeys

Through March 31 2026, Explora Journeys is extending a “Suite Invitation” to cruisers with savings of up to 30% off. All bookings during the promotional period are eligible for a reduced 10% deposit.

French Country Waterways

While availability lasts, French Country Waterways is offering savings of 30% off on select Upper Loire sailings onboard the 12-guest Nenuphar. Highlights of the itinerary are a visit to the Château de Sully-sur-Loire, a medieval fortress built in the late 14th century, and a Michelin-starred dinner at Maison Medard in Boulleret. The offer is for new bookings only and not combinable with other special offers or promotions.

Havila Voyages

Through March 15, 2026, Havila is offering savings of up to $650 on coastal Norway sailings in 2026, 2027, and the first quarter of 2028. Bookings of one-way sailings (north or southbound) receive up to $325 in savings, while roundtrip bookings get up to $650 per cabin. Applies to all cabin categories and is valid for both double and single occupancy, and can be combined with the 10% Solo Traveler Offer (for departures more than 60 days before sailing).

Holland America Line

Holland America’s “Start Your Journey” promotion offers up to 30% off on 500+ cruises in 2026 and 2027, along with free balcony upgrades, onboard and shore excursion credits, free kids fares (guests under age 18 traveling as the third and fourth guests in a cabin), and more.

HX Expeditions

Between Dec. 4, 2025, and March 23, 2026, HX is offering up to $4,000 off select expedition cruises to Antarctica, Greenland, Norway, the Galapagos, Alaska, Svalbard, the Northwest Passage, and Arctic Canada, along with $250 per person in onboard credit (only for those who have never sailed with HX Expeditions before). The “See the World” promotion also includes an extra $250 discount for Galapagos and Norway sailings for guests who have not previously sailed with HX Expeditions. Applicable sailings depart between Dec. 23, 2025, and March 31, 2028. The “See the World” promotion is combinable with Silver, Gold, and Platinum HX Explorers member discounts. Group bookings are not included in the promotion.

Hurtigruten

Hurtigruten’s Wave Season offer includes an exclusive trade-only 50% off discount that is updated at the start of each month on Hurtigruten’s promotions page. The booking window for these discounts closes the last day of that month.

Oceania Cruises

Oceania Cruises is offering up to 30% off on sailings across all eight ships, as well as a choice of double shore excursion credit or unlimited drinks. The promotion also includes a 50% reduced deposit. Applicable on bookings made between Dec. 11, 2025, and March 4, 2026.

Paul Gauguin Cruises

This Wave Season Paul Gauguin Cruises is offering a “Take Your Sweetie to Tahiti” promotion that awards both travel advisors and their clients. Through April. 30, 2026, clients can receive $1,000 in shipboard credits per stateroom, along with a bottle of Champagned and a chocolate treat in their room, while advisors get up to a $500 gift card for each newly deposited booking. The promotion applies to all 2026 sailings on the m/s Paul Gauguin.

PONANT EXPLORATIONS

PONANT EXPLORATIONS is offering savings for travelers and a bonus incentive for travel advisors on its Smithsonian Journeys collection. Travelers who book any 2026 PONANT Smithsonian Journeys sailing will receive $1,000 in shipboard credit, while travel advisors will earn a $500 gift card for each newly deposited booking. This Wave Season offer runs through March 31, 2026, and is available on more than 30 sailings around the world.

Princess Cruises

Between Feb. 17 and March 17, 2026, Princess is offering instant savings of up to $600 per stateroom on new bookings. The amount of instant savings varies by cruise length and stateroom type and is only awarded to the first two guests in a room. Guest with single occupancy will receive a single, per guest Instant Savings amount of between $25 and $500.

Quark Expeditions

This Wave Season, Quark is offering travel advisors the chance to win one of six berths on an upcoming Arctic 2026 voyages. The contest, which is running across the U.S., Canada, and Latin America simultaneously, gives advisors in each region the opportunity to secure a spot on the company’s 14-day South Greenland Adventure, sailing from Aug. 29 to Sept. 11, 2026. To participate, advisors must register on the official sweepstakes entry page. To earn entries, advisor can by: booking a repeat Quark passenger (5 entries per passenger), make a 2026 booking (3 entries per passenger), make any other booking (2 entries per passenger), attend a Wave Season webinar (1 entry), and complete PolarPRO (1 entry).

Royal Caribbean

Through the end of March, Royal Caribbean is offering savings of up to $1,000 off cruise fares. Additional offers running periodically during WAVE will include 3rd and 4th guests in a stateroom sail free, plus up to 40% onboard extras including drink packages, Internet, and excursions on qualifying purchases made during WAVE.

Scenic

From Feb. 2 through March 8, 2026, Scenic is offering two-for-one fares plus free airfare (when paid in full), which can be combined with bonus savings of up to $2,000 per suite on select departures. Free single supplement is available on select departures with full payment required. Other dates may have a 45% single supplement, which can be converted to a 25% supplement when paid in full within 30 days of booking or 90 days prior to departure, whichever is soonest.

Sea Cloud Cruises

Sea Cloud is offering 50% off on select 2026 (15 sailings to choose from) and 30% savings on all 2027 voyages.

Seabourn Cruises

Seabourn has unveiled the “Yours to Explore Event” featuring a two-category veranda suite upgrade, plus up to $1,000 per suite shipboard credit on select 2026 through 2028 worldwide voyages. The promotion runs through May 5, 2026.

Viking

Through March 31, Viking is offering reduced fares, plus up to free international airfare, and a $25 deposit requirement for all river, ocean, and expedition itineraries.

Windstar Cruises

From Dec. 17, 2025, to March 31, 2026, Windstar is offering a mix of value adds on select voyages departing through March 31, 2027. The promotion incudes a complimentary all-inclusive upgrade, a free pre-cruise hotel night (where available), hotel-to-yacht transfer, and up to $1,000 in onboard credit per guest.