More Luxury On the Rivers: Explora Journeys Plans to Enter the Market
by Bruce Parkinson
Explora Journeys has signed a Letter of Intent with Dutch shipbuilder Den Breejen Shipyard for the construction of its first luxury river ships, marking the brand’s planned entry into river cruising.
Since launching as the privately owned luxury ocean travel brand of the MSC Group, Explora Journeys has sought to change the way people experience ocean travel through its Ocean State of Mind philosophy — combining the freedom and discovery of travelling by sea with the elegance and refinement of European hospitality and design.
The brand now intends to bring that same approach to Europe’s most iconic rivers.
Further details regarding ship design, onboard experiences, delivery schedules and initial itineraries will be announced in due course with sales planned to open in 2027.
