Bermuda Tourism Selects Fever Pitch Marketing Communications as AOR

The Bermuda Tourism Authority (BTA), has selected Toronto and Vancouver-based Fever Pitch Marketing Communications as its new Canadian agency of record to lead its lead Public Relations and MICE efforts for Canada.

“With Canadian visitation to Bermuda on the rise and increased airlift to the destination from key regional markets, we see an opportunity to grow this exciting momentum in Canada through a strategic partnership with Fever Pitch,” says Erin Wright, Acting Chief Executive Officer for the BTA. 

“As part of our targeted North American marketing strategy, we are aligning with Fever Pitch to continue amplifying Bermuda’s brand presence in Canada,” says Jamari Douglas, VP Marketing and Public Relations, BTA. “The agency’s strong destination marketing experience and key media and trade relationships will make them a valuable partner in crafting compelling stories about Bermuda and increasing year-round visitation to the island from Canada.”

With a focus on spotlighting Bermuda’s profile in key markets across the country, Fever Pitch’s mandate for the BTA will include strategic planning, media and influencer relations, consumer activations and brand promotions, reputation management, crisis communications and MICE activities. 

Fever Pitch Managing Director Emily Dunn and Senior Account Director Jessica Napier will be the primary points of contact for media in Canada, while Dionne Bishop will serve as the agency’s MICE specialist.

“Bermuda has established an outstanding reputation as a world-class travel destination, and Fever Pitch is thrilled to be partnering with the BTA to further elevate this respected brand in Canada.” says Dunn.

“Bermuda offers an array of distinct advantages for both leisure and business travellers — including a short flight distance, a safe and inclusive environment, and a unique island culture — and we believe these key selling features will resonate strongly with Canadian travellers and MICE buyers.”