“Black Friday in July:” Sandals Resorts Introduces Its Biggest Savings of the Year

With Sandals Resorts’ “Black Friday in July” sale, guests can enjoy up to $1,850 in booking credit across 17 beachfront resorts. The all-inclusive operator says the sale makes summer “the new peak season” for vacation savings.

Available to book through July 28, 2025 (for travel through December 25, 2026)  the sale rewards extended escapes with tiered perks across Sandals’ Caribbean portfolio. 

In addition to enjoying 65% off rates and up to $1,500 in instant booking credit, guests staying five nights or more will receive a $175 spa credit, while those who stay seven nights or longer will unlock an additional $175 in tour credits with award-winning adventure company, Island Routes. 

“What started as a retail trend has quickly become a moment people look forward to – an excuse to treat themselves in the middle of the year,” said Ali Huber, Senior Communications Manager at Unique Vacations, Inc., an affiliate of the worldwide representative of Sandals Resorts. 

“As consumer behaviour evolves and travel demand stretches beyond traditional peak seasons, there was an opportunity to meet that shift with something more meaningful – real value in what lasts far longer than material things: time away together. It’s not just about offering a deal; it’s about making a dream trip to the Caribbean more possible.”

At the brand new Sandals Saint Vincent and the Grenadines, guests are immersed in nature between forested peaks and the calm waters of Buccament Bay. In Nassau, Sandals Royal Bahamian delivers a different energy with an offshore private island and prime access to buzzing Cable Beach. 

Meanwhile, Jamaica — home to seven Sandals Resorts and one Beaches Resort — has never been more accessible to Canadians with increased direct flights during the upcoming winter season, including new gateways of Ottawa and Halifax.

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