Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Canadian Snowbirds Set for U.S. Winter Despite Decline

by Marsha Mowers  November 17, 2025
Canadian Snowbirds Set for U.S. Winter Despite Decline

70% of Canadian snowbirds are intending to flock to the U.S this winter, a decrease of only 12% over 2024 and a much smaller decline than expected.

The findings are a result of a Snowbird Advisor survey of over 4,000 Canadian snowbirds in late October 2025 and is in contrast to other statistics on Canadian travel to the U.S which has reported a steep decline in 2025.

“We believe the discrepancy in survey results is due to the fact that our survey focused exclusively on snowbirds who travel each winter to their snowbird destinations, while some other surveys included general travel intentions for all travellers, or Baby Boomers who are not necessarily snowbirds”, said Stephen Fine, President, Snowbird Advisor – an online resource for Canadian snowbirds.

Fine added: “We also learned that over 50% of respondents who spent last winter in the U.S. and are not returning to the U.S. this winter said that they would consider returning to the U.S. in the future.”

In addition, the survey revealed that 23% of respondents intend to spend this winter in international destinations vs. 12% of respondents who spent last winter in international destinations.

“Clearly, the majority of Canadian snowbirds will still be going to the U.S. this winter,” said Fine. “But it does show significant growth in the number of snowbirds travelling to international destinations such as Mexico, Costa Rica, Portugal, Spain, the Caribbean and others.”

However, there’s reason to believe that Snowbird Advisor’s findings may reflect early reporting and may not yet provide a fully accurate picture.

According to BDO Canada’s July 2024 analysis, a 2023 SnowbirdAdvisor report estimated there are more than 1 million Canadian snowbirds. Of the snowbirds who go to the U.S., BDO reports that about half own U.S. real estate.

A survey of 2,500 Canadian adults (Aug 2025) by Royal LePage found that 54% of Canadians who own U.S. property plan to sell their homes in the next year, suggesting a significant portion of those U.S. property–owning snowbirds are now considering leaving the U.S. real estate market.

According to the study, when asked why they want to offload their stateside properties, 35% cited concerns about the current U.S. political administration as their primary motivation. Personal reasons came in at 17%, and 3% were concerned about increasing extreme weather events.

The survey also showed that 62% of respondents said they intend to spend between 3 – 6 months in their winter destinations this year vs. 64% last year, virtually unchanged.

  
  
Related Articles
Travel Industry Veteran Elvi Cal Joins Snowbird Advisor Team
Visit Panama City Beach Names New CEO
Visit Lauderdale Launches Refreshed Brand Campaign
L’Association canadienne des Snowbirds (CSA) concernée par des pratiques variables aux postes frontaliers terrestres américains
Canadian Snowbird Association Warns of Inconsistencies With U.S. Land Border Procedures
Boomer Bust: Older Canadians Are Avoiding the U.S., Younger Ones Less So
Toronto-Jacksonville Air Canada Flights Suspended for Winter in Latest U.S. Cut
The 5 Best Things to Do at Epic Universe if You Don’t Ride Rollercoasters
Air Transat’s Europe/South/Florida Seat Sale is Back Through May 25

MOST VIEWED

  1. Hyatt Reveals Details of Two All-Inclusive Resorts Opening in 2026
  2. TTC Tour Brands Launches Tour Fest Advisor Incentive for 2026 Bookings
  3. ACTA “Deeply Concerned & Disappointed” by Air Canada Commission Cuts
  4. 100% Foreign Ownership: Cuba Hails “Bold New Era for Tourism” with Massive Market Reforms
  5. Interests Over Influencers: Study Says Social Trends Play Minor Role in Travel Decisions
  6. Rose Cosentino Named Head of Product Development at Air Canada Vacations


Top Stories
Travel Advisors React to Explore Worldwide’s Debut North American FAM to Morocco
Travel Advisors React to Explore Worldwide’s Debut North American FAM to Morocco

Earlier this summer, the adventure tour operator hosted its first North American FAM.

WestJet Vacations Expands PUJ Portfolio with New Resort Additions 
WestJet Vacations Expands PUJ Portfolio with New Resort Additions 

The new options include the three-resort Lopes Costa Bavaro complex and Moon Palace Grand Punta Cana.

Barbados Campaign Celebrates Personal Connections
Barbados Campaign Celebrates Personal Connections

Dubbed ‘Barbados Remembers Your Name,’ the campaign aims to capture what makes the island memorable and a ‘home away from home’ for many travellers.

G Adventures Calls ‘Seasonality Expansion’ a Leading Trend for Canadian Travellers
G Adventures Calls ‘Seasonality Expansion’ a Leading Trend for Canadian Travellers

According to new internal booking data from G Adventures, Canadian travellers are fully embracing off-peak travel for Fall 2026.

Biggest-Ever Expansion to Air Canada’s Intercontinental Network for Summer 2027
Biggest-Ever Expansion to Air Canada’s Intercontinental Network for Summer 2027

The carrier will add five new international destinations and seven new routes for summer 2027, along with increased schedules on key markets.

MSC Cruises Offers 5 Reasons for Your Clients to Cruise This Winter
MSC Cruises Offers 5 Reasons for Your Clients to Cruise This Winter

The cruise line’s winter 2026/2027 season will feature 168 destinations across 72 countries, marking one of its most varied winter programs to date.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
Jamaica’s Tourism Minister on Tourism Investment, Canada’s Growing Importance and Cuba’s Recovery
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences