Destination Canada Calls on Pamela Anderson to Attract U.S. Visitors

Canadian actress, model and media personality Pamela Anderson is working with tourism promoter Destination Canada to attract more U.S. visitors to her home and native land.

‘Resolution Reset’ is a new campaign that challenges the “New Year, New You” narrative and invites Americans to submit their 2026 intentions for a chance to win a Resolution Reset in Canada.

Destination Canada says that every year, Americans are badgered to reinvent themselves through New Year’s resolutions for stricter routines and better habits, all in pursuit of a “new” version of who they should be. But that pressure to continually improve can leads to burnout, disconnection and resolutions that are quickly abandoned.

This year, Destination Canada is inviting people to rethink that cycle and approach resolutions differently. Instead of chasing rigid goals, Resolution Reset focuses on the intentions beneath them and shows how those intentions can take shape in Canada, a place that naturally supports discovery, reconnection and space to breathe.

Looking to scroll less? That could mean swapping screen time for shared moments, such as lingering over a meal in Montréal or Toronto, a stroll on the beach or through gardens on Vancouver Island, or enjoying live music in Atlantic Canada instead of only refreshing a feed.

In need of a better night’s sleep? It could mean counting stars in one of Canada’s Dark Sky Preserves, where quiet nights make it easier to unwind.

Striving to move your body more? That might feel less like working out in a gym and more like discovering and moving through Canada at a gentle human pace; walking historic neighbourhoods, paddling calm waters, and exploring nature.

Destination Canada called on Anderson to bring that perspective to life. Living in Canada again, she has embraced a quieter, more grounded way of living centred on presence, authenticity and connection.

“I’ve learned I don’t need a ‘new’ version of myself to feel fulfilled; the real magic comes from returning to who you are,” said Anderson.

“Canada is my sanctuary. It has always been the place where I can reset, find calm, and feel grounded. I’m grateful for the chance to encourage others to discover Canada and experience 

How It Works
Americans can visit ResolutionReset.com to share their 2026 intentions for a chance to reconnect with their truest self in Canada. Five winners will receive a custom Canadian getaway curated by Entrée Canada, a boutique travel company known for designing personalized Canadian journeys. Together with Entrée Canada, winners will craft a Canadian itinerary that reflects their 2026 intention, set against the backdrop of the country’s natural beauty and welcoming spirit. Full details, eligibility requirements, and terms and conditions are available here.

“So many of us start the year with big resolutions and even bigger expectations for ourselves – and it can feel like a lot. This campaign is about giving ourselves permission to slow down and reconnect with the “why” we want to make change,” said Gloria Loree, SVP of Marketing Strategy & Chief Marketing Officer at Destination Canada. 

“Partnering with Pamela is a natural fit; she understands Canada in a deeply personal way and speaks so openly about how coming home helped her reconnect with herself. Canada has that effect on people, and we’re excited to help others experience their own version of a reset.”