Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

EF Ultimate Break Meets Gen Z Demand with New Brazil Vacations

by Sarah Milner  September 17, 2025
Rio de Janeiro, Brazil

Rio de Janeiro, Brazil. Photo: Shutterstock.com

EF Ultimate Break is meeting the demand for South America travel with three new group tour experiences that emphasize Brazil.

EF Ultimate Break is a tour operator that specializes in itineraries for travelers in the 18- to 35-year-old range. According to the company’s internal data, South America is surging in popularity among millenial and Gen Z travelers, with traffic to the Brazil tour pages up more than 75% in recent months.

The new tours range from eight to 16 nights, with departures starting in 2026 and continuing into 2027.

“Brazil represents everything this generation craves in travel—genuine cultural immersion, once-in-a-lifetime experiences in an ecological treasure, and the chance to better understand a melting pot of local immigrant and indigenous communities in such a diverse country,” said Alyssa Sands, director of tour design and development, EF Ultimate Break.

Developed in partnership with Brazilian Tourist Board Embratur, the three new itineraries were designed to emphasize the country’s unique cultures, unspoiled ecosystems, and vibrant festivals. Included activities combine iconic sights with immersive experiences, such as a tango show and dance lesson in Buenos Aires and a chance to see the world-famous Christ the Redeemer statue in Rio.

“Whether it’s dancing alongside locals during Carnaval, spotting jaguars in the Pantanal, or standing before an iconic landmark like Christ the Redeemer, young travelers want destinations that offer transformation, not just relaxation,” added Sands.

EF Ultimate Break’s New 2026 South America Tours

Brazil Adventure: Amazon, Pantanal & Bonito (17 days)

This journey blends adventure with authentic local living. Canoe through Amazon tributaries, hike in the Pantanal wetlands to spot rare wildlife, and snorkel Bonito’s crystal-clear rivers. Along the way, stay in eco-lodges, enjoy included group meals highlighting regional flavors, and take part in cultural exchanges with local guides and communities. Evenings might mean sharing stories over traditional dishes or trying a caipirinha as the sun sets.

Carnaval in Brazil (Nine days)

An exploration of culture and celebration across São Paulo, Rio, and Paraty. Dance at Rio’s world-famous Sambadrome, join neighborhood blocos for street parties, and explore Paraty’s historic cobblestone streets and tranquil islands. Free time offers chances to try regional treats like pão de queijo or unwind with a beachside cocktail. A Welcome Dinner and local meals throughout anchor the experience in Brazilian hospitality, balancing high-energy festival nights with slower coastal days.

Highlights of South America (16 days)

Cover four countries in 16 days while mixing iconic landmarks with local life. See Christ the Redeemer and Iguazú Falls, trek to Machu Picchu, and wander colonial Colonia in Uruguay. Between sightseeing, enjoy a Welcome Dinner in Rio, experience Buenos Aires nightlife in the Lapa district, and join a tango dinner and dance lesson. Travelers also sample regional traditions—from sipping mate in Uruguay to learning Peruvian cooking techniques in Cusco—experiencing a balance of bucket-list sights and cultural immersion.

  
  
Related Articles
“It’s About Time”: EF World Journeys Is Developing an Advisor Program
The Ritz-Carlton is Coming to Lima, Peru
Retour sur le FAM d’Air Transat à Rio de Janeiro (et TMR Canada y était!)
EF Ultimate Break Launches College Break Collection for Gen-Z
C’est parti pour le vol direct Montréal-Rio de Janeiro avec Air Transat
Abercrombie & Kent Adds 5 Trips to 2027 Private Jet Journeys
EF Go Ahead Tours Serves Up New Culinary Collection
Avanti Destinations Releases Top Picks for Central & South America
Air Canada Completes First Seasonal Flight from Toronto to Rio
Explora Taps Former A&K Executive for Chief Marketing Officer Role

MOST VIEWED

  1. Americans Planning an Average of Almost Four Vacations Over the Next 12 Months
  2. Royal Caribbean Makes Canceling a Cruise More Expensive
  3. TSA Officers Will No Longer Be Allowed to Sit During Airport ID Checks
  4. How Travel Advisors Can Avoid Client Burnout by Managing Expectations Upfront
  5. American Airlines Launches Automated Seat-Swapping Tool in App


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Tanzania to Require Mandatory Local Travel Insurance Starting Oct. 1
Tanzania to Require Mandatory Local Travel Insurance Starting Oct. 1

The specific policy depends on how a tourist is entering the country.

Palma de Mallorca Sets Cruise Ship & Passenger Number Limits
Palma de Mallorca Sets Cruise Ship & Passenger Number Limits

Under the agreement, daily cruise passenger numbers will be reduced from 8.500 to 7,500.

Visit Florida Keys & Key West Appoints New CMO
Visit Florida Keys & Key West Appoints New CMO

Daniel Cuellar previously directed marketing campaigns for Qantas Airways, United Airlines, and the NFL.

Dominica Launches New Online Training Course for Travel Advisors
Dominica Launches New Online Training Course for Travel Advisors

The Caribbean destination’s Online Travel Training course is now available for advisors to complete.

The Best Las Vegas Tribute Shows to See Right Now
The Best Las Vegas Tribute Shows to See Right Now

Three don’t-miss productions are currently playing in the city. 

Former African Travel Inc. President Sherwin Banda Launches Africa Tour Operator
Former African Travel Inc. President Sherwin Banda Launches Africa Tour Operator

The advisor-first model includes commissions of up to 15%, with commissions paid in the month of client departure.

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
industry spotlight
https://img.youtube.com/vi/sqLJtWM8JTU/0.jpg
What Today’s Luxury Traveler Means for Cruise Advisors
Advertiser's Voice
We’re Back – Collette Season 109
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences