Italy Travel Guide: “More Than Just a Destination”
by Sarah Milner
Photo: Travel Market Report
Italy is consistently the most popular international destination for U.S. travelers, who are drawn to the country’s fantastic food, unparalleled art and history, and its gorgeous landscapes and architecture. The country attracts visitors from all over the world each year, and cities like Rome and Venice are bucket list destinations for many.
Yet, Italy is much more than just the Colosseum or Venetian canals. For travel advisors, Italy represents an opportunity to challenge client expectations and deliver a trip that’s personal, unique, and transformative.
“Italy, when done well, becomes more than just a destination,” said Gregg Brustad, owner, Full Circle Travel. “It’s a full-sensory experience that stays with my clients long after they return home. The food, the atmosphere, the pace, the connections they make, it all leaves a lasting impression.”
Travel Market Report is proud to announce the new destination guide, Beyond Rome and Venice: How Travel Advisors Are Crafting Next-Level Italy Itineraries.
Presented by Delta Vacations, the guide aims to highlight how advisors are selling Italy vacations that move beyond the traditional
Rome-Florence-Venice framework. Chapters include regional-focused sections like “Sardinia: Italy’s Luxury Escape,” “Emilia-Romagna: Italy’s Culinary Soul,” and “Italian Riviera: Coastal Italy Without the Chaos,” as well as practical selling advice like “Putting It All Together: Sample Multi-City Italy Itineraries,” and “Tips for Introducing Clients to Italy Beyond the Classics.”
Travel advisors can access the Italy destination guide online, or via our Resources page, where it is available free of charge alongside other original research, including destination guides, outlooks and whitepapers.
