Los Cabos Unveils New Canada Campaign: “Where the Land Ends, Your Story Begins”

A new Los Cabos advertising campaign aimed at Canadians positions the Pacific coast destination as a place of holistic luxury and wellness.

The campaign invites Canadian travellers, the destination’s second largest international market, to explore the beauty and diverse experiences of a place where desert, mountains, and sea converge.

The campaign’s central theme is rooted in Los Cabos’ iconic geography. It is located at the southern tip of the Baja California Peninsula, where the vast Pacific converges with the Sea of Cortez and where The Arch, an iconic rock formation, rises from blue waters. 

Through the campaign, the tourism board emphasizes the destination’s transformative power where every visitor can curate an itinerary centred around their personal interests and embark on a journey of personal discovery.

The new campaign is supported by a suite of updated assets, including a refreshed website, social media content, branding, and a collection of photos and videos. These visual assets showcase that Los Cabos is a place where adventure and tranquility exist in harmony. 

From setting sail alongside migrating whales and unwinding in serene spa sanctuaries to indulging in award-winning cuisine, the destination redefines world-class luxury. Expansive resorts, pristine beaches, championship golf courses, and historic towns blend seamlessly into breathtaking natural landscapes, awakening every sense.

“The new campaign is an invitation to experience Los Cabos on a deeply personal level,” said Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board.

“We want to show first-time visitors from Canada that Los Cabos is more than just a beautiful getaway, it’s a place that leaves a lasting mark. Here, dramatic landscapes and elevated experiences come together to spark meaningful moments that travellers carry with them long after they leave.”

To explore the campaign, click here.