Roam by Tauck Supports Advisor Sales with Approach Guides Partnership
by Bruce Parkinson
Roam by Tauck dining. Photo: Tauck
Roam by Tauck, the century-old company’s new brand designed specifically for travellers in their 40s and 50s, has launched a partnership with Approach Guides, providing travel advisors with instant access to personalized, co-brandable marketing content and a fully co-branded version of the Roam by Tauck website.
Introduced in August 2025, Roam by Tauck is shaped around the pace and preferences of travellers in their 40s and 50s, drawing on vast travel expertise.
Created for travellers balancing full lives who want to recharge and reconnect, Roam by Tauck combines exceptional accommodations, immersive experiences, active options and the freedom to explore at their own pace.
Each journey averages 16 guests and features exclusive access made possible through Tauck’s global network, supported by dedicated Roam Directors who offer insight, recommendations and assistance as guests shape each day around their interests.
The first departures begin this August, with five itineraries operating in 2026 and seven new itineraries completing a global collection of 12 journeys across six continents in 2027. Ranging from five to 11 nights and spanning land, river and small ship cruising, the itineraries are built to fit a range of lifestyles and schedules.
“This is Tauck’s first new brand in more than a decade, and advisors have been central to Roam by Tauck from the beginning,” said Steven Spivak, Tauck’s VP of global sales and reservations.
“Approach Guides gives our advisor partners a faster, easier way to introduce Roam by Tauck to the clients it was designed for, with technology that helps them move from awareness to conversation to booking.”
With one click, advisors can create and share co-branded marketing pages that showcase Roam by Tauck and its itineraries. Advisors can also display pricing and availability through a personalized version of www.RoambyTauck.com, with built-in lead generation. Pages are mobile-friendly and easy to share, with the advisor’s branding, contact details and booking prompts front and centre.
Travel advisors can begin marketing Roam by Tauck right now with no login required by clicking here.
