Club Med Marks 75th Anniversary with Celebrations in China

Club Med, now part of the China-based Fosun Tourism Group, is marking its 75th Anniversary in 2025, with global celebrations honouring its French heritage and the vacation lifestyle of “L’Esprit Libre (free spirit).” 

In China, the milestone celebration themed “That’s 75 Years of L’Esprit Libre” was recently held at Club Med Lijiang Resort. The event allowed guests to discover the essence of French art-de-vivre while presenting the brand’s global expansion strategy.

“We are delighted to celebrate Club Med’s 75th birthday with government guests, industry partners, domestic and international media friends, KOLs and Great Members. Without the steadfast support from them, our brand’s growth would have not been possible,” said Andrew Xu, Co-President of Fosun Tourism Group and Club Med Global Deputy CEO. 

“Since founded, Club Med has been leading the premium vacation lifestyle. Driven by key strategies such as ‘Glocal’, premium positioning, and Happy Digital, the brand has achieved a 50% increase in global business volume and a more than five-fold surge in operating profits, compared with 2015. 

In the China market, Club Med has expanded its portfolio to 11 resorts, following the opening of its first resort in Yabuli in 2010. The number of guest visits has grown from 20,000 to over 300,000, making China the second-largest source market for Club Med. 

“Looking ahead, we will continue our global expansion, strengthen our market leadership through unique premium experiences, drive innovation in the vacation industry, and deliver the happiness of vacations to more guests,” Xu added.

At the foot of the Jade Dragon Snow Mountain, the celebration was attended by over 100 guests. The specially curated “That’s 75 Years of L’Esprit Libre” Exhibition was unveiled , showcasing key Club Med milestones, archival photographs, and the global expansion journey. 

During this journey in Lijiang, guests fully learned about Club Med’s 75-year legacy as an industry pioneer and joined the brand in envisioning its development prospects. As the global pioneer of premium “all-inclusive” vacations, Club Med continues exploring worldwide growth opportunities, with support from Fosun Tourism Group. 

It now operates nearly 70 resorts, covering 40 countries and regions, advancing on its journey of elevating vacation experiences.

Through global expansion and elevated experiences, Club Med says it is committed to bringing the essence of “L’Esprit Libre” to more guests worldwide while achieving new milestones.