Hyatt Inclusive Collection Adds New Senior Leader in Maria Zarraluqui
by Bruce Parkinson
Maria Zarraluqui has been named SVP for the Hyatt Inclusive Collection.
Hyatt Hotels Corporation has announced the appointment of Maria Zarraluqui as SVP, Global Hyatt Inclusive Collection Growth and Owner Relations, effective March 1.
The company says the move underscores Hyatt’s Inclusive Collection’s ambition to further strengthen its leadership position in the all-inclusive segment.
Hyatt says the newly created role will help unlock the next phase of growth for an all-inclusive portfolio that already spans more than 150 resorts and 55,000 rooms across Latin America, the Caribbean and Europe, with plans to expand further within these regions and beyond.
Zarraluqui will focus on asset-light growth strategies, resort development and repositioning, and the cultivation of strategic relationships to support long-term expansion. She will report directly to Javier Águila, President, Inclusive Collection, Hyatt, who stepped into his global role in March 2025.
“Maria brings a broad track record of success in growing all-inclusive portfolios, along with an outstanding industry reputation, which will further strengthen and propel the Inclusive Collection’s development team as we continue to solidify the portfolio as a global leader, building on the industry-leading expansion achieved in recent years,” said Águila.
Most recently serving as Vice President of Global Development at Meliá Hotels International, Maria brings more than 25 years of experience in the hospitality industry.
The Hyatt Inclusive Collection continues to expand in destinations and countries that matter most to guests and World of Hyatt members, with the recent openings of Secrets Playa Esmeralda Resort & Spa, Dreams Playa Esmeralda Resort & Spa, Secrets St. Lucia Resort & Spa, and Secrets Baby Beach Aruba, as well as the planned openings of Hyatt Vivid Punta Cana and Secrets Macao Beach Punta Cana in 2026.
