Marlin Travel and TDC Launch Campaign to Promote Travel Advisor Expertise

Transat Distribution Canada (TDC) has launched a national campaign for its Marlin Travel franchise network, reminding travellers of the importance of travel advisors with the message “Making Your Vacation Our Job.”

“We want travellers to understand that a travel advisor handles all the work, allowing them to focus on what truly matters: enjoying their vacation,” explains Karine Gagnon, General Manager of TDC.

“This campaign illustrates our unwavering commitment to offering a simple, secure, and personalized experience, and it builds upon the success of our previous campaign developed in 2023, which shared the same core objective.”

The campaign targets households that typically do not use a travel advisor. Running online until the end of November, it takes a hyper-local approach by targeting audiences near existing Marlin Travel agencies. The goal is to clearly demonstrate the tangible benefits of using a professional advisor, including:

• Effortless planning
• Significant time savings
• Truly hassle-free vacations
• Comprehensive, up-to-date expertise

“The slogan cleverly juxtaposes two opposing concepts—vacation and job—to effectively highlight the professionalism and dedication of our advisors,” adds Marc Pelletier, Senior Director, Marketing, Communications, and Events.

“With compelling lines such as ‘For your vacation in the sun, ask us for the moon’, and ‘To plan your vacation, switch to airplane mode’, we aim to make a strong, memorable impression and create an emotional connection with the public.”