Virtuoso Announces Executive Changes; Names Helen McCabe-Young SVP, Global Products

Virtuoso has announced changes to its executive team as the company continues its expansion of its product offerings.

Helen McCabe-Young has been named Senior Vice President, Global Products, with Thatcher Brown having recently announced his departure from Virtuoso to assume the role of CEO at Crescent Seas.

McCabe-Young has a keen understanding of Virtuoso’s worldwide network and the evolution of its product division, having served as Virtuoso’s Senior Vice President, Global Marketing for the past five years.

Recent additions to the team also include Amy Logan as Vice President, Global Network Product and Lucy Lieberman as Vice President, Global Digital Experience.

“Virtuoso’s Product division has undergone a thoughtful strategic realignment, creating a strong foundation for the innovation and agility needed to serve the evolving needs of our global network,” said Virtuoso’s Chief Operating Officer Brad Bourland.

“We thank Thatcher for his contributions to Virtuoso in this area and wish him much success as he embarks on this new chapter with Crescent Seas. Helen’s deep knowledge of Virtuoso and its partners gives her valuable insight into our network and uniquely equips her to lead the Product team as we continue to evolve. With a strong mix of new and experienced leadership now in place, Helen and her team are well positioned to accelerate the development of innovative products and services that enhance the value we deliver to members and partners around the world.”

As Virtuoso’s top global marketing executive since 2020, McCabe-Young has led an integrated, results-driven operation that supports the success of both the network’s travel advisors and its luxury partners worldwide. Her marketing remit has spanned global public relations, paid media and brand, product marketing, content, CRM analytics and performance. In addition to oversight of Virtuoso’s award-winning editorial team for Virtuoso, The Magazine, now distributed in six countries, she also oversaw the launch of Virtuoso’s successful consumer-facing So Virtuoso campaign. 

Amy Logan joined Virtuoso in May, bringing over two decades of expertise in luxury travel and digital innovation. Formerly Vice President of Solutions at Classic Vacations as well as a senior leader at both Expedia and Amazon, Logan is known for crafting transformative digital experiences for travel advisors worldwide. 

Lucy Lieberman, who joined the Virtuoso team in June, is a seasoned executive with more than 20 years of expertise in marketing, product development and operations. Previously, she served as CEO of Hotels at Michelin, where she was responsible for global travel services for Tablet Hotels and MICHELIN Guide. Lieberman also spent 10 years with Ogilvy and Mather, most recently serving as Managing Director, where she delivered marketing ROI for brands such as InterContinental Hotels Group, American Express, IKEA and BlackRock. 

While McCabe-Young steps into her new position immediately, she will continue to assist with a smooth transition as Virtuoso conducts a search for its new marketing head. She will continue to office from her home in Del Mar, California, and report to Bourland. Logan is based in Seattle, while Lieberman works from New York, with both reporting directly to McCabe-Young.