Globus family of brands Says Touring is a Trend Advisors Can Bank On

According to the Globus family of brands, a quiet revolution is reshaping the way travel advisors work. 

The company says more and more travel professionals are trading the complexity of FIT (Foreign Independent Travel) for the “simplicity, scalability, profitability and personalization of modern touring.”

“Touring is everything advisors love about selling cruises – just on land,” said Camille Olivere, chief sales officer for the Globus family of brands. 

“It’s one booking, one price and a built-in expert to take care of the details on trip. With Globus, that one booking leads to dramatically higher commissions – often triple what advisors see with FIT – plus happier clients and more time to grow business.”

Olivere says this movement is gaining momentum across trade channels. As demand for seamless, immersive and connective travel rises, advisors are choosing touring for its built-in support, predictable commissions and repeatable success. Globus says its tours deliver a 95+% satisfaction rating.

Why Advisors Are Trading FIT for Tours.

While FIT might feel most familiar, it often means:

• Long hours (15 to 50) spent piecing together multiple suppliers
• Inconsistent commissions and limited earning potential
• More client risk – and more advisor stress
• The advisor being the sole planner, problem-solver and safety net

According to Globus, touring flips the script:

• Globus does the work. Advisors take the credit. Save 15+ hours per booking.
• Earn dramatically more: touring delivers average commission rates starting at 16% compared to under 5% for FIT – a 220% increase.
• Enjoy full-package commission with no NCFs.
• High repeat rate: 55% of clients rebook.
• Free marketing tools and assets.

“We’ve taken the guesswork out of touring,” adds Olivere. “It’s never been easier – or more rewarding – for advisors to say ‘yes’ to selling land.”

Globus says it is simplifying one-stop tour shopping by delivering every style of touring under one reliable name. With more than 500 itineraries across six continents and 80+ countries, the Globus family of brands gives advisors a total-package solution backed by a century of experience with:

• Classic guided vacations, Small Group Discovery tours, Independent itineraries offering even more free time and flexibility and more. 
• VIP access, immersive experiences and stress-free logistics.
• Curated itineraries that offer an intentional balance of guided and on-your-own exploration.
• Pre-vetted hotels and seamless transportation.
• Built-in Tour Directors to lead, manage and elevate the experience.

According to Olivere, “The future of profitable travel selling is clear. Globus tours deliver the ease, earnings and client satisfaction that FIT can’t.”

For more information, advisors can visit the Globus family of brands travel advisor portal.