Top 5 Things That Will Earn You More Cash from Collette
by Bruce Parkinson
Speaking with suppliers at conferences and events, we often hear that they wish more travel advisors would maximize their earnings and make more efficient use their time by taking advantage of company-specific incentives, loyalty programs, self-service tools and more. So we decided to offers suppliers a forum to promote the practices they believe will lead to higher earnings for advisors. This week, Collette Canada weighs in.
“We just want to express how travel advisors play such a pivotal role in our success,” said Ron Lonsdale, Vice President, Canada for global tour operator Collette.

“We’ve invested significantly in tools to help them be more efficient and, in the process, more successful.”
Here are five ways you can maximize your earnings with a tour operator that has survived and thrived for over a century:
Social Media Marketing via Rallio: Collette is on the Rallio platform, offering dozens of social posts to advisors with their call to action, for absolutely no charge. Advisors can schedule posts and drive bookings without even leaving their desk!
Collette Connection: Advisors can order printed Collette brochures and send them directly to their clients with a personalized letter containing their call to action — driving business back to them, free of charge.

Travel Advisor Network: You’re invited to join Collette’s Travel Advisor Network group where the operator reveals new and trending industry topics and peer sourced “insights” throughout the year. The Facebook page connects travel advisors throughout Canada and offers all the latest news, enhanced resources and tools available.
Host a Group Tour: There are no up-front costs, zero minimums, and free marketing materials available for advisors to sell a group tour to any destination that Collette offers.
Become a Collette Specialist: Interactive learning opportunities are facilitated through comprehensive learning modules aimed at empowering advisors, including the use of Collette University and just-for-advisor virtual events.
Travel Advisor Rewards Program: There’s nothing like firsthand experience to better help an advisor sell their clients on a particular destination. Take advantage of substantial savings by taking advantage of travel advisor pricing on tour. Check out Collette’s Travel Advisor Portal and Travel Advisor Network for more ways to earn cash.

