New KORE Tool Aims to Identify Canada’s Next Generation of Million-Dollar Advisors

As demand for travel advisors continues to climb across Canada, the KORE education program is introducing a profile tool to help those considering a career in travel evaluate whether they are well-matched to the realities of the profession. 

An interactive online assessment titled “Do You Have What It Takes to Be a Million-Dollar Travel Advisor?” presents scenarios drawn from real-world challenges – ranging from flight disruptions and technology snafus to last-minute hotel complications. 

Participants select how they would respond to the situations. At the end of 10 questions, the profiler reveals the person’s aptitude for an advisor career. 

“The sky’s the limit for travel advisors today,” said Diana Hnatov, Director of Sales and Services for KORE. “There’s so much opportunity to create a satisfying, successful career – for those candidates with the right strengths. This tool gives aspiring advisors a better sense of whether the profession aligns with their instincts and skills.”

The profiler launch comes at a sea-change moment for the travel industry, as a generation of advisors moves toward retirement and as more travellers seek personalized, experience-driven itineraries, increasing demand for expert planning and advisor support.

According to LinkedIn’s Jobs on the Rise 2026 report, travel advisors are among the fastest-growing careers in North America, reflecting sustained momentum over the past three years.

“KORE’s mission is to recruit and train the next generation of advisors,” said Hnatov. “This assessment will spark the interest of prospects and set expectations about what it takes to be a success in this career.” 

KORE says industry data reinforces the sector’s strong long-term outlook. Tourism HR Canada reported year-over-year employment increases across all five tourism industries, including 2.9% national growth in travel services employment, highlighting growing consumer demand for travel planning expertise.

The Million-Dollar Advisor profiler joins a suite of features on KORE’s recently enhanced training platform to give learners more control over their experience and to make professional development more compelling and accessible.

The updated program now offers mobile access for flexible learning, as well as multimedia content with narration, subtitles, video and audio tools. KORE’s interactive curriculum aims to make learning more fun and engaging, with quizzes, personalized skill tracking and digital badges recognizing learner progress. 

You can check out the “Million-Dollar Advisor assessment” now by visiting the KORE website.