Aurora Expeditions Appoints Director of Trade Marketing for North America

Aurora Expeditions has appointed Sue Haefner as director of trade marketing for North America, the first time the brand has dedicated a single person to the market. She will be responsible for strengthening relationships with travel advisors, supporting education and engagement initiatives, and delivering targeted trade marketing programs to drive awareness and demand for Aurora across the U.S. and Canada.

Haefner brings experience in the travel and expedition cruise sector, having most recently served as manager of trade support and advertising at National Geographic-Lindblad Expeditions. She has also worked at Hyatt Hotels and American Express Travel.

She is based in New Jersey and can reached at shaefner@aurora-expeditions.com.