Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Disney Cruise Line Welcomes Disney Treasure in New York City

by Daniel McCarthy  November 21, 2024
Disney Treasure in New York's West Side

Disney Treasure off of Manhattan’s West Side this week. Photo: Daniel McCarthy

The Disney Treasure, Disney Cruise Line’s newest ship, was officially christened on Tuesday at Pier 60 in New York City. The celebration marked another milestone in Disney’s ongoing expansion of its cruise fleet.

The ship is Disney’s sixth cruise ship and a sister ship to the Disney Wish, which kicked off this new era of growth for the company’s cruise business when it entered service in July 2022. That era now includes seven more ships in the pipeline: Disney Destiny, another Wish-class ship entering service in 2025; Disney Adventure, also entering service in 2025; and four yet-to-be-named ships.

Walt Disney Company CEO Bob Iger and Chairman of Disney Parks, Experiences, and Products Josh D’Amaro were on hand at Pier 60 to celebrate the Treasure’s christening. Speaking to media and travel industry representatives, Iger reflected on the success of Disney Cruise Line since its launch in 1998.

“Our ships have become brand ambassadors that bring our world-class storytelling to life,” Iger said. He also paid tribute to the godparents of the Disney Treasure—the 200,000 cast members, crew, and Imagineers who make up The Walt Disney Company.

“We also know that at the heart of everything we do are the dedicated cast members and employees who bring the passion that delivers joy to millions of people around the globe,” Iger added.

The christening featured a performance by Jordin Sparks and a drone show over the Hudson River, which included Disney-themed storytelling and culminated in a drone-simulated champagne bottle-breaking:

Treasure shares a lot of the same details as other Disney ships—it features rotational dining for its guests, a Disney Cruise Line staple, sports the 1200-seat Walt Disney Theatre and dual cinemas, and its top deck is highlighted by an AquaMouse water coaster.

  
  
Related Articles
Disney Reveals Opening Dates & Details for Upcoming Rides
What Travel Advisors Should Know about Disneyland’s 70th Anniversary
Disney Cruise Line Limits Vacation Protection Plan to U.S.
Pivoting During an Unprecedented Time; Strategies from ClickTheMouse Travel
Disney Cruise Line is Going Small on Its Next Ship Order
ASTA Applauds Disney’s Decision to Reverse Course on Insurance Requirements
ASTA Urges Disney to Revert to 2024 Agency Designation Agreement Terms
Disney’s New Ship Treasure Debuts: 3 ‘Firsts’ for Disney Cruise Line
Tips for Selling Disney Vacations from Top Travel Advisors

MOST VIEWED

  1. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  2. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  3. Norwegian Cruise Line Reverts Back to “Free at Sea”
  4. 2025’s Black Friday Cruise Promotions
  5. U.S. Flight Cancellations Surge as FAA’s 10% Cut Escalates Amid Government Shutdown
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Norwegian Cruise Line Reverts Back to “Free at Sea”
Norwegian Cruise Line Reverts Back to “Free at Sea”

Free at Sea includes amenities valuing over $2,000 in savings.

Cunard Unveils 110 New Itineraries for 2027/28
Cunard Unveils 110 New Itineraries for 2027/28

Itineraries include visits to 97 destinations in 47 countries between October 2027 and May 2028.

Explora Journeys Unveils New Visual Identity, Enhanced Website
Explora Journeys Unveils New Visual Identity, Enhanced Website

Each Journey page has been reimagined to offer a comprehensive, one-glance view of key sailing details.

Azamara Cruises Launches Travel Advisor Hotline
Azamara Cruises Launches Travel Advisor Hotline

The hotline connects new-to-Azamara agencies and advisors with a trained contact center team ready to assist with “anything Azamara.”

Great Lakes Region Expecting Record Cruise Growth in 2026
Great Lakes Region Expecting Record Cruise Growth in 2026

In 2026, seven cruise lines and 10 cruise ships will offer Great Lakes sailings.

Scenic Group Launches Wine-Themed Group Amenity Program
Scenic Group Launches Wine-Themed Group Amenity Program

The program offers two tiers of benefits, depending on how big the group is.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences