Lindblad Expeditions Puts National Geographic First In New Co-Brand

For more than 20 years, the cruise line known as Lindblad Expeditions-National Geographic has led the expedition cruise market, but in a bid to introduce the line to even more travelers, the two companies have debuted a new co-brand: National Geographic-Lindblad Expeditions.

The launch of the new co-brand represents a milestone in the long-term extension and expansion of the relationship between Lindblad, Nat Geo, and The Walt Disney Company, which is in place until at least 2040.

“With the launch of our new National Geographic-Lindblad Expeditions co-branded identity, we made the strategic decision to lead with the power and name recognition of National Geographic, bolstered by Lindblad Expeditions’ rich heritage as the pioneers of modern expedition cruising,” said Sven-Olaf Lindblad, founder and CEO of Lindblad Expeditions. “We strong believe that this updated co-brand will drive consumer intent, search efficiency and conversion, bringing more discerning travelers on board our growing fleet.”

The new National Geographic-Lindblad Expeditions co-branded identity and logo will be fully implemented across all owned-marketing channels by the end of the year, starting today with the launch of the redesigned consumer website – www.expeditions.com.

In early 2025, the co-brand will debut a sweeping omni-channel consumer and trade marketing campaign – the largest in Lindblad’s history.

The implementation of the new branding across Lindblad’s growing fleet of 20 owned, leased, and chartered vessels will begin in 2025.