Swan Hellenic Launches Co-Brandable Microsites

Swan Hellenic has partnered with Approach Guides to provide co-brandable microsites to advisors to use in their marketing.

“Swan Hellenic leads in culture-rich expedition cruising and now we have a solution that powerfully assists our valued travel advisor partners to tell our compelling story,” said Joe Maloney, vice president of sales, North America for Swan Hellenic. “Time-strapped advisors can now market and sell our world-class itineraries in seconds, delighting guests with inspiring personalization to earn more with less effort.”

The microsites, which Approach Guides refers to as “content experiences,” showcase Swan Hellenic’s itineraries, onboard experiences, destinations, ships, and latest promotions. The pages use built-in calls to action that drive leads directly to advisors.

Travel advisors can personalize the microsites and then deliver them to clients through QR codes at all marketing touchpoints – website, email, social media, and in-person events.

“We are delighted with this partnership, which is providing groundbreaking support to our partners and travel advisors,” said Swan Hellenic CEO Andrea Zito.

The service is available immediately. Advisors can get started co-branding their first microsite here or here.