Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources
  • Luxury Travel Report

Trafalgar Tours Expands into River Cruising

by Dori Saltzman  May 06, 2025
trafalgar river cruise on the rhine river

Photo: Trafalgar

Trafalgar, a TTC Tour brand and sister brand to Uniworld Boutique River Cruising, is expanding into river cruising starting in spring 2026 with two journeys along the Rhine and Danube rivers. Travel advisors have first access to these itineraries on behalf of their clients, ahead of the general public.

The two new itineraries will be an eight-day Danube River cruise on the 128-passenger Trafalgar Reverie and a 10-day Rhine River cruise on the 128-passenger Trafalgar Verity. Both ships are full charters of Uniworld vessels being operated as Trafalgar ships.

“We’ve always been about making it easy for travelers to connect with the heart and soul of every destination,” said Melissa DaSilva, deputy CEO, TTC Tour Brands. “Now, we’re bringing that same philosophy and unmatched experience – valued by our travel advisor partners, to Europe’s iconic rivers.”

DaSilva added that the strategy includes leveraging “trusted” Trafalgar touchpoints including its “Be My Guest” encounters and “MAKE TRAVEL MATTER” experiences.

River cruise journeys are open for booking now for sailings beginning April 11, 2026.

The Danube cruise will sail between Budapest and Passau visiting Bratislava and Vienna, where guests are invited to a “Be My Guest” dining experience at Austria’s oldest winery. Optional extensions in Prague and Budapest are available. Rates start at $2,799 per person/double occupancy.

The Rhine sailing journeys between Basel and Amsterdam visiting Cologne and Strasbourg, and sailing through the Middle Rhine Gorge. On this journey, the “Be My Guest” experience visits the Bohrers for lunch at their family-run farm. Additionally, guests will learn about artisanal vinegar production during a MAKE TRAVEL MATTER Experience at Weinessiggut Doktorenhof. An optional extension to Lucerne is available. Rates start at $3,399 per person/double occupancy.

Trafalgar and Uniworld are brands within The Travel Corporation umbrella, which was purchased by Apollo Private Equity last year.

Trafalgar’s expansion to rivers is the latest in a series of announcements by suppliers – Celebrity Cruises, Lindblad Expeditions, and Waldorf Astoria – that have all set their sights on river cruising.

  
  
Related Articles
‘Two Years of Education in Four Days’ – Fourth Annual ASTA River Cruise Expo Kicks Off in Vienna
Rhine River Losing Ground for Where Repeat River Cruisers Want to Go Next
80 Years of UNESCO: What It’s Meant to Suppliers, Travel Advisors & Travelers
AMADEUS River Cruises Orders Next-Gen Vessel for 2026 Delivery
Royal Caribbean Group’s River Cruise Ambitions Extend Beyond 10 Ships
Excitement & Skepticism: Travel Industry Responds to Celebrity River Cruises
Celebrity Cruises to Launch River Cruise Division
River Cruise Ship Evacuated, Danube Shut Down Amid Historic Flooding
Why Clients of (Almost) All Ages Love River Cruising

MOST VIEWED

  1. Power Outage in Spain and Portugal Causes Major Travel Disruptions, Including at Madrid Airport
  2. 5 Things I Liked About Norwegian Aqua – and 4 I’m Not Sold On
  3. Testing the Waters with Dori: Do Travel Advisors Actually Dislike Viking?
  4. Beaches Ocho Rios Resort to Close Doors in May 2025
  5. How Pope Francis’ Funeral Will Impact Travel to Rome and Vatican City
  6. Using a Phone on a Cruise Ship Will Cost Thousands: Urban Myth or Reality?


  1. TTC Tour Week Returns with 9 FAM Trips Scheduled for November
  2. Booking on Grandma’s Budget: How Grandparents Are Driving Multi-Gen and Skip-Gen Travel
  3. Travel Advisor Appreciation Month Offers Not to Be Missed
  4. Sandals Has ‘Strong Interest’ in Bringing Beaches to St. Vincent & the Grena
  5. The Best Hotels to Book in Portugal & Spain: Roundup From an ALGV FAM 
  6. Vanessa McGovern Lands at Global Travel Collection
TMR Subscription

Subscribe today to receive daily in-depth luxury coverage, analysis of luxury news, luxury trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Avalon Introduces Lineup of “After Dark” Activities
Avalon Introduces Lineup of “After Dark” Activities

From a new sunset Sky Deck dinner option to lively after-dinner entertainment, Avalon is extending the typical river cruise day.

First-Time ASTA River Cruise Expo Attendees on Why Travel Advisors Shouldn’t Miss Next Year’s Show
First-Time ASTA River Cruise Expo Attendees on Why Travel Advisors Shouldn’t Miss Next Year’s Show

First-time ASTA River Cruise Expo attendees talk about why you shouldn’t miss next year’s event — and how to make the most of it.

Catching Up with Uniworld’s Michelle Palma
Catching Up with Uniworld’s Michelle Palma

TMR sat down with Uniworld’s executive vice president of sales for North America at the 2025 ASTA River Cruise Expo.

How PONANT and Paul Gauguin Cruises Merge Excellence in Expedition and Exploration Travel
How PONANT and Paul Gauguin Cruises Merge Excellence in Expedition and Exploration Travel

Expedition travel isn’t a trend — it’s a mindset shift.

Princess Cancels All Galveston Departures from November 2026 On
Princess Cancels All Galveston Departures from November 2026 On

Princess said the move is part of its global deployment strategy.

What to Know about Avalon Waterways’ New Itinerary on the Garonne and Dordogne
What to Know about Avalon Waterways’ New Itinerary on the Garonne and Dordogne

TMR was among the first guests onboard Avalon’s all-new Bordeaux river cruise. Here’s what the experience is like.

TMR OUTLOOKS & WHITE PAPERS
View All
industry spotlight
https://img.youtube.com/vi/-ZWvUd7_21E/0.jpg
The Hidden Potential of River Cruising with Riverside Luxury Cruises
Advertiser's Voice
We Celebrate YOU
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences