Amstar DMC Rebrands for 35th Anniversary

Amstar DMC, which offers tours and transfer services in Mexico, the Caribbean, and Hawaii, is rolling out a full rebrand. 

In celebration of its 35^th anniversary, Amstar is switching to a bolder logo and new slogan, “Destination: You.” The new logo incorporates a map pin and a speech bubble to represent the connections with clients and destination experiences that Amstar provides. 

“This rebranding is the result of extensive research and strategic planning, positioning our brand as a trusted destination expert and wise guardian, always there for our guests, partners, and colleagues,” said German Schaub, director of marketing and communications. “It was also an opportunity to establish a strong identity that highlights our commitment to caring for our clients—listening, valuing, and understanding them.”   

The transformation launched at the 2024 ALG Vacations Ascend Conference in Cancun in October. Ray Snisky, president of ALGV and Amstar, made the announcement onstage, unveiling new all-blue polos to replace the Hawaiian shirts staff wore and an overall new look. 

“This new brand refresh will enable us to strengthen our position as the leading DMC in Mexico and the Caribbean, giving us the platform to expand to new horizons, all driven by our purpose: to care for people so they can be their best-be it our colleagues, partners, or guests,” Snisky said. 

Headquartered in Cancun, Amstar operates excursions, private itineraries, and a variety of transportation options in 32 destinations across eight countries: Mexico, Jamaica, Dominican Republic, Costa Rica, Curacao, St. Martin, Aruba, and Hawaii. The rebrand is now visible on Amstar’s digital platforms and is being rolled out in each destination beginning in January 2025.