Jamaica Reassurance: No Change to Canada’s Travel Advisory Designation
by Bruce Parkinson
Jamaica’s Director of Tourism Donovan White speaks to a journalist at a recent event in Toronto.
Following some trade media reports that suggested there has been a material change to the Canadian government’s travel advisory designation for Jamaica, the Jamaica Tourist Board is reaching out to reassure advisors and travellers.
“The recent updates…were editorial in nature only, made periodically to improve clarity and readability. These updates are routinely shared whenever they are made. Unfortunately, such updates can sometimes be misinterpreted as significant changes,” the JTB said in a statement.
Canada’s travel advisory for Jamaica warns Canadians to “exercise a high degree of caution” due to increased levels of violent crime. The advisory reports “violent crime, armed robbery and murder” in several large cities, including parts of Kingston and Montego Bay.
But as experienced Jamaica travellers know, the areas of concern are not places tourists typically venture into.
“Jamaica remains a safe, welcoming, and vibrant destination for all travellers. The safety and well-being of our visitors and locals are of the utmost priority. It’s important to note that only 0.1% of crimes in Jamaica involve visitors,” the JTB statement added.
“For decades, visitors have chosen Jamaica for its warm hospitality, rich culture, stunning natural beauty, and authentic experiences that create lifelong memories. Last year Jamaica welcomed over 4 million visitors.”
The JTB concludes: “We invite travellers to continue booking with confidence and with peace of mind, knowing that Jamaica provides a safe, sun and sea escape.”
