Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Life’s Little Ironies: Experiencing Travel Accessibility Services First-Hand

by Marsha Mowers  October 28, 2025
Life’s Little Ironies: Experiencing Travel Accessibility Services First-Hand

Life can be pretty ironic sometimes.

Just two weeks ago, I wrote a story about the new ACTA Accessibility Travel Advisor Directory, speaking with industry experts to get their perspectives on travel accessibility. I didn’t expect to experience those challenges myself so soon—but that’s exactly what happened on my trip home from Bermuda last week.

It all started with something small: a simple misstep off a curb while wearing shoes with a bit of a heel (you know what I mean, ladies!). It didn’t seem like a big deal at the time—I kept walking, and only later did I think, “ouch.”

By the next morning, my foot was swollen and sore. As I sat icing it — missing a full day of site inspections — my anxiety started creeping in. I began mentally walking through every step of my journey home: How was I going to climb the stairs at my hotel to reach the car? Once at the airport, how would I get from the drop-off point to a wheelchair? What would I do with my luggage while trying to roll myself along — do wheelchairs even have a place for that? And, maybe most difficult of all, how was I going to handle the feeling of helplessness?

Thankfully, I was traveling with another member of the press who made the whole situation bearable, graciously wheeling me through the airport and helping every step of the way. I realized then how crucial it is for travellers with limited mobility to have reliable support — someone who can lend a hand when needed.

For its part, the GTAA and Air Canada accessibility services were exceptional, from getting on the plane in Bermuda, to helping me through arrivals, customs and to the curb in Toronto.

But the whole experience brought me right back to a conversation I’d had while researching my story. David Lyons-Black, an Accessible Travel Expert and Advisor with more than 20 years experience, told me at the time, “I’m sorry, but you don’t know anything about what my life is like, what I go through every day being non-ambulatory. You don’t know until you walk a day in our shoes.”

Last week, I got a small glimpse of what he meant. My temporary experience of limited mobility pales in comparison to what people like Lyons-Black face daily; but it was enough for me to want to shout from the rooftops how much our industry needs to be more prudent in our policies. I reached out to Lyons-Black again when I returned home to tell him of my eye-opening experience and get his feedback and learned even more about existing limitations.

For example, it’s not uncommon for accessible rooms at hotels/resorts to have only a king bed.

“Is the assumption that I am supposed to share a bed with my travel partner?” Lyons-Black told us. “I know it’s a revenue-model issue; why would a hotel want to give me a two double bed room when there are only two of us, but it’s an awkward position to put me in. It feels disrespectful.”

Lyons-Black says even the free shuttles used to transport guests from the airport to hotel or in some cases, the hotel to a conference venue, aren’t accessible either. When he asked recently about having an accessible shuttle, one hotel simply said they couldn’t accommodate and to request an Uber.

“I honestly don’t understand the reasoning, I’m not trying to be difficult, I just wanted to use the hotel services the way other guests can and I couldn’t. Instead I had to pay a lot of money out of pocket for transportation that other guests who can walk, got for free. We’re supposed to be moving forward on accessibility, instead I feel we’re sometimes moving backwards.”

Accessibility is moving from the margins to the mainstream of Canadian travel. A recent Flight Centre survey conducted by YouGov reveals that 42% of Canadians place high importance on accessibility when making their travel plans. This figure outpaces even the most recent Statistics Canada data: that 27% of Canadians aged 15 and older—and a striking 40.4% of individuals 65 and older—are affected by disability. 

In the end though, it all circles back to education on the part of travel advisors and our industry partners. And that’s something Lyons-Black is calling on ACTA to help with in conjunction with the launch of its new Accessible Travel Advisor Directory.

“We need to address limited mobility issues properly; all accessible issues properly and that will only come from educating our industry from the ground up. At all levels,” Lyons-Black says. “And it needs to be taught by people who live the experience every single day; we are the ones who are qualified to advise and educate our industry.”

ACTA says accessibility is an important issue and one that it is committed to, including education which is one of the organization’s pillars. Applications for the directory are still open and they encourage all active ACTA members are encouraged to apply through their dedicated portal.

On its website, ACTA says “the one-month application window helps us build a strong foundation of qualified advisors, with ongoing applications continuing after launch.”

“I’m sorry I’m so passionate and vocal about this, but this is my life,” says Lyons-Black. “We can make, and we need to make, accessible travel better for everyone. It’s a human right.”

  
  
Related Articles
Flight Centre Survey Reveals 42% of Canadians Want Accessible Travel Options
ACTA’s Accessibility Advisor Directory: A Step Forward But a Long Way to Go
TMP Toronto Panel: Accessibility & Inclusion is a Right, Not a Special Request
How Dijon is Making Tourism Accessible for All
Navigating Autism-Friendly Family Travel: Tips and Resources

MOST VIEWED

  1. Air Canada Cuts Hundreds of Management Positions 
  2. Founder of Flair Airlines Investor Charged in US$500 Million Fraud
  3. Portugal’s First Post-Pandemic Roadshow Celebrates Soaring Canadian Visitor Numbers
  4. Jamaica Braces as Hurricane Melissa Roars to Category 5
  5. Air Canada’s Toronto Hub Continues Expansion with Return of Shanghai, Budapest in 2026
  6. ACTA’s Accessibility Advisor Directory: A Step Forward But a Long Way to Go


Top Stories
VoX International Names Jazmin Jimenez Account Manager for Experience Kissimmee
VoX International Names Jazmin Jimenez Account Manager for Experience Kissimmee

A respected travel industry professional with more than 24 years of experience, Jazmin joined the VoX team in early 2025.

Tourism Operations Return to Normal in Holguin, Cuba
Tourism Operations Return to Normal in Holguin, Cuba

The first two commercial flights from Canada operated by Air Transat and WestJet are scheduled to arrive Wednesday (November 5) at Frank País International Airport in Holguín, marking a swift return to normal operations.

Travel Market Report Canada on Location: A G Adventures Fam to Southern Thailand
Travel Market Report Canada on Location: A G Adventures Fam to Southern Thailand

Travel Market Report Canada is accompanying a G Adventures familiarization trip to southern Thailand.

Eastern Cuba Accelerates Recovery Efforts Post-Melissa
Eastern Cuba Accelerates Recovery Efforts Post-Melissa

The Cuba Tourist Board says there has been significant progress in the recovery efforts across the eastern part of the island.

The Jays Effect: Blue Jays World Series Appearance A Home Run for Toronto Tourism
The Jays Effect: Blue Jays World Series Appearance A Home Run for Toronto Tourism

According to Destination Toronto, the first two home games of the World Series on Friday, October 24 and Saturday, October 25, 2025, saw an 18 per cent increase in hotel demand over the same nights as last year, adding more than 7,000 room nights total.

A Friend in Need: Always the Generous Host, Jamaica Needs Our Help Now
A Friend in Need: Always the Generous Host, Jamaica Needs Our Help Now

Jamaica touched my heart the first time I visited in 1988, just weeks after the island took a direct hit from Hurricane Gilbert.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences