Westin Opens 1st All-Inclusive in Mexico, the Westin Playa Vallarta

The Westin Playa Vallarta, an All-Inclusive Resort has officially opened as the brand’s first all-inclusive property in Mexico. Formerly The Westin Resort & Spa, Puerto Vallarta, the resort has undergone a multi-million dollar transformation spanning its guest rooms and new adults-only swim-up suites, dining venues, wellness spaces, and more. 

Located along the shores of Banderas Bay, the resort promises “a refined, experience-driven interpretation of all-inclusive travel – one shaped by thoughtful design, chef-led culinary experiences, and Westin’s longstanding commitment to well-being.”   

“The opening of The Westin Playa Vallarta marks a significant milestone for Marriott International and for the Westin brand in the Caribbean and Latin America,” said Federico Greppi, President, Caribbean and Latin America (CALA), Marriott International. 

“As the first Westin All-Inclusive resort in Mexico, this property represents an evolution of the all-inclusive experience—one that stays true to Westin’s well-being ethos while responding to the growing demand for elevated, experience-driven all-inclusive travel in the region.” 

“We are thrilled to welcome travelers to this new chapter in upscale all-inclusive travel,” said Hugo Lecanda, General Manager of The Westin Playa Vallarta, an All-Inclusive Resort. “As more travelers opt for seamless, elevated experiences that nourish both the mind and body, we invite our guests to embrace a new way to experience Mexico’s Pacific Coast.” 

Where Nature, Design, and Wellness Converge 

The reimagined resort blends Westin’s nature-based design principles with a relaxed beach-house aesthetic. There is a clear emphasis on open-air spaces, tranquil tones, and lush, nature-filled sanctuaries, creating a seamless connection with the surrounding landscape. 

The heart of the lobby features a reflective pool, mirroring the Pacific horizon and inviting a sense of calm from the outset. Throughout the resort, lush greenery, handmade ceramics, woven accents by Mexican artisans, and warm oak finishes create spaces that feel grounded and welcoming. 

Rooms and Suites Designed for Rest and Renewal  

Each of the resort’s more than 280 guest accommodations has been redesigned with comfort and restoration in mind. Guests will find the new Westin Heavenly Bed 2.0 in every room. 

The Swim-Up Junior Suite is a new, adults-only swim-up accommodation that introduces a tranquil network of ground-level water pathways, offering a serene yet social setting surrounded by lush tropical greenery. Guests who book this room category gain exclusive access to Playa Dip Club, a swim-up social experience with curated culinary bites, cocktails, and other amenities.  

For enhanced stays, guests can book the Sky Pool Suites, which offer private plunge pools and sweeping ocean vistas. 

Families will find the ease and comfort of home in the Wholesome Family Studios, complete with kitchenettes and flexible living areas. 

Fresh Flavours Meet Regional Flair  

At the heart of the resort experience are culinary experiences, emphasizing locally sourced ingredients and chef-driven menus. The resort’s social hub is Gourmet Gallery, an open-air gathering space with prime views of 300 palm trees, bringing together a world of inventive flavours across 10 culinary and mixology concepts. 

A Holistic Approach to Well-Being  

Rooted in Westin’s well-being philosophy, the resort’s weekly offerings include sound healing, sunrise yoga, kayaking, paddleboarding, Aqua Fit, Fitdance, meditation rituals, and coastal biking. Guests can also explore the RunWESTIN route along Marina Vallarta’s scenic shoreline.   

The Heavenly Spa by Westin provides a menu of hydrotherapy, aromatherapy, and signature treatments, while the WestinWORKOUT Fitness Studio features state-of-the art equipment and guided training. 

Two redesigned pools – one adults-only and one family-friendly – anchor the outdoor experience, complemented by new pickleball and padel courts. 

Cultural programming rounds out the stay, with hands‑on workshops such as Wixarika and Alebrijes art sessions, Cantarito craft experiences, outdoor movie nights, and evening entertainment ranging from Silent Beats to live Latin music and karaoke.