Hotelbeds Given Exclusive Selling Rights to LEGOLAND Hotels and Resorts
by Dori Saltzman /Hotelbeds has signed an exclusive distribution deal with Merlin Entertainments to be the sole B2B bookings provider for six LEGOLAND hotels and resorts in the U.S.
The two companies have had a longstanding theme parks and attractions partnership, but this will be Merlin Entertainments’ only hotel offering.
Under the deal, Hotelbeds will be the only B2B provider of bookings for LEGOLAND New York Hotel, LEGOLAND California Hotel, LEGOLAND California Castle Hotel, LEGOLAND Florida Hotel, LEGOLAND Florida Pirate Hotel, and LEGOLAND Florida Beach Retreat Resort.
“Thanks to our extensive global footprint, we are able to now support LEGOLAND Hotels in attracting customers from around the world while also helping agents attract new customers seeking new holiday experiences,” said Chris Leonard, managing director of mobility and experiences at Hotelbeds.
Reservations made by travel advisors will include access to LEGOLAND Resort’s signature Halloween extravaganza “Brick-or-Treat” running on select nights through Oct. 29, 2023. Additional benefits of staying at a LEGOLAND hotel include: early access to LEGOLAND theme parks, easy access to LEGOLAND Water Park in California and Florida and Peppa Pig Theme Park in Florida, and complimentary breakfast.