Hyatt Plans Big Expansion in Europe by 2023

Despite 2020 putting a damper on inbound European travel, one hotel company is betting big on its comeback. 

Hyatt on Wednesday announced that it will be growing its European brand portfolio by more than 30% over the next three years, with more than 20 planned hotel openings across the region, expanding into nine new countries and further growing in seven existing markets.

The properties are expected to join 63 Hyatt-branded hotels across nine distinct brands in 22 European countries. This growth is fueled by a growing desire from travelers, World of Hyatt members, and owners for hotels that offer unique, differentiated experiences that foster genuine connections with people and cultures.

The 203-room Park Hyatt London River Thames in London, one of Europe’s top places to visit, which will be the first Park Hyatt hotel in the U.K.

The expansion will also see the introduction of the Hyatt Centric brand to the U.K. with Hyatt Centric Cambridge.

Hyatt’s first foray into Northern Europe with two new hotels within The Unbound Collection by Hyatt brand, including the 224-room Grand Hansa Hotel in Helsinki, Finland. A Hyatt Centric hotel in Reykjavik will be the first Hyatt-branded hotel in Iceland.

The former Byblos Hotel in Mijas, Spain will be part of The Unbound Collection by Hyatt brand and will mark a significant expansion of Hyatt’s brand footprint in the country’s most visited region, Andalusia.

The first Andaz-branded hotel in Portugal with Andaz Lisbon, and the first Hyatt-branded hotel in the Czech Republic with Andaz Prague.

The Hyatt Place and Hyatt House select service brands remain a strategic priority with eight additional properties planned across Western Europe through 2023

“The 2018 acquisition of Two Roads Hospitality established Hyatt’s compelling position in the lifestyle segment and further reinforced the strength of its existing lifestyle brands, Andaz and Hyatt Centric,” said Felicity Black Roberts, vice president acquisitions and development Europe, Hyatt. “Also, the planned opening of Hyatt’s first Alila resort in Switzerland marks an important step as we anticipate adding more resorts to Hyatt’s lifestyle portfolio in Europe.”

So far this year, nine new Hyatt properties have opened in Europe, including Hyatt Regency Sofia, the first Hyatt hotel in Bulgaria; Hyatt Regency Malta; Hyatt Place Paris Charles de Gaulle Airport and Hyatt House Paris Charles de Gaulle Airport, Hyatt’s first dual-branded select service development in Europe giving travelers the benefits of both brands under one roof; and most recently, the 144-room Hotell Reisen in Stockholm, Sweden marking the first hotel in Scandinavia under The Unbound Collection by Hyatt brand.