Loews and Omni Hotels Join Forces to Boost Market Reach

Loews Hotels & Co and Omni Hotels & Resorts, “two of the only remaining Branded independent hospitality companies in North America,” have joined forces to offer guests more destinations.

The newly formed partnership increases distribution in markets where there is no crossover between the two, such as Charlotte, North Carolina, and Philadelphia. In those cities, guests will be able to choose from all 27 Loews Hotels locations and 31 partner Omni Hotels & Resorts.

For example, an Omni traveler heading to Miami now has access and can book a beach getaway at Loews Miami Beach Hotel via the Omni Hotels & Resorts website. Similarly, Loews travelers looking to ski can book a stay at The Omni Mount Washington Resort in Bretton Woods, New Hampshire via the Loews Hotels & Co website.

In addition to focusing on the leisure traveler, the alliance between Loews and Omni will also look at future ways of collaborating, including within the meetings and groups sector, though no details were provided on that side of the partnership.

Ultimately, the deal allows both companies to cross-sell, cross-market, and collaborate within the sales process during what has been a difficult time for the hospitality industry.

“As we continue to emerge from the COVID-19 crisis, we must find new, strategic ways to market our hotels and resorts,” said Peter Strebel, president of Omni Hotels & Resorts. “Partnering with a like-minded brand such as Loews Hotels & Co is a thoughtful and unique way to offer our guests, and theirs, wider distribution.”

Each company will continue to maintain its own visual identity and marketing, along with loyalty, pricing, and availability.